Today there is huge number of ways to advertize the products in original and creative key. The spreing – promotion of perfumery goods by means of acquaintance of the consumer with aroma of specific perfume also belongs to such ways. Main objective of spreing is increase in product sales by the marketing offer.
The modern spreing represents advertizing campaign during which to the potential buyer the perfume sampler that it could decide on the choice is given and get the spirits which were pleasant to it. All promoters who are engaged in spreing before work pass quite rigid casting which main condition is the attractive and well-groomed appearance.
Young girls, advance men's – respectively, young people promote women's fragrances.
The main objective of promoters of spreing is acquaintance of the potential buyer with advantages and advantages of products. Communication with the promoter has to cause in the consumer the most pleasant impression about goods and also desire to return to this shop. Qualitatively to present aroma, the promoter has to not just pronounce the learned text, but also conduct with the client fascinating dialogue in easy form. For this reason from the promoter the skill to communicate, charm, friendliness and competence of this sphere of marketing is required.
By transfer of sampler to the buyer, the promoter who is carrying out spreing has to tell about the advertized aroma in detail. For this purpose it is possible to use legend or interesting story of perfume creation. The consumer loyalty to brand significantly increases as a result of the unostentatious advertizing issued in the form of personal contact and free gift from shop.
Spreing can be carried out not only in perfumery boutiques, hypermarkets or large shopping centers.
In most cases certain perfumery brand can sponsor for various secular actions where advance of aroma by means of spreing will be very appropriate and relevant. The attention of audience to which products will be presented on such actions does not distract advertizing of other goods or the presentations of the competing brands. To carry out qualitative spreing, for a start it is necessary to decide on the place of its carrying out, to think over registration to the demonstration platform and to track that on the appointed date in the neighbourhood there were no other firms advertizing the products. If you do not have on it time, it is possible to address the professional agencies providing complex of similar marketing services.