Steve Jobs will be remembered as the digital genius and the unsurpassed visionary, the person who inhaled poetry in a chip. However being a legend – he was also a person. Not everyone will be able to become Steve Jobs, however each of us can learn the mass of lessons from his extraordinary life.
- "To run there where the washer flies"
In 2007 Steve Jobs told: "Wayne Gretzky possesses one of my favourite quotes: ‘I always run there where the washer WILL be, but not there where it was.’ Always we also tried to do it and Apple. Since the very best beginning. Also we will always try." The unique ability of Steve to have a presentiment of future trends allowed Apple corporation to dominate violently emerging markets, like the market of digital music (by means of iPod and iTunes Store).
- Focus attention on a positive
Steve's life began "not with that leg". His mother wanted to make abortion when she learned that to be born the boy. Nevertheless, Steve was always grateful to adoptive parents — thanks to which he was lucky to live in Palo Alto, the State of California.
- You study on others experience
Being a pupil of high school, Steve attended courses in the small computer company under the name of Hewlett-Packard. By 21 one years Steve already had an experience both in HP, and in Atari. He knew, than these companies and as they run business are engaged. And he knew what he wants to make in a different way with Apple.
- Begin early
Steve was an inquisitive teenager and when he began to work with computers, he grabbed all on the fly. The Apple company he based in twenty – he was full of energy, the fresh ideas, and as there was neither career, nor family, - nothing distracted him from favourite business.
- College – it is important …
Ideally, the higher education teaches us to cope with problems and to establish connection. Steve is grateful to training in college for calligraphy courses. It is difficult to overestimate value of this experience for development of Macintosh: "If I did not attend those courses in college, Mac would never have various fonts proportional and calligraphical".
- … but it is not necessary
The college Read was very expensive pleasure and Steve did not want to spend savings of the parents. If he did not give up training, he would be just a junior student in 1975. Instead that year it based Computer Apple.
- Travel all over the world
One year prior to foundation of the company Apple, Jobs made a trip to India. It made it for expansion of own horizons and receiving food for mind – an excellent way for the personal growth of future businessman.
- Surround yourself with good people
Steve Jobs was not a computer engineer and Apple would have no uniform chance to survive in the market if he one is engaged in creation of computers. That is why he employed the Cart – Steve Wozniak. For years, the companies created by Steve prospered thanks to what people he involved in their development, in particular, he included in government of such brilliant professionals as Tim Cook and John Lasseter.
- Demand perfection
It is peculiar to people seeks to meet expectations.
- At first you will forge, later - you will make
At the very beginning of existence of Apple Steve understood that he the small town of Palo Alto in California became epicenter of innovations in the sphere of computer technologies. He wanted to associate the company with this place though the headquarters of Apple was in a garage in Los-Altos.
Jobs's decision began to register a mailbox in Palo Alto and to install the answering machine on phone. The potential client had an impression that Apple was the large company in the heart of Silicon Valley – though actually it were only couple of children in a garage in the neighboring small town.
- Obstacles need to be overcome
Steve Jobs and Stephen Wozniak exhausted all means for creation of the first computer of Apple. However they were not given. To get money, Jobs sold the minibus, and Wozniak – the graphic calculator. To want – means can.
- Do not overestimate money …
On a post of the executive director of Apple, Jobs earned 1 dollar a year. He did not "chase" money, he strove for perfection. (Though, of course, its income on stocks was very and very attractive).
- … and you appreciate people
Jobs employed the people torturing passion for the work and cultivated faultless corporate culture both in Apple, and in Pixar – and work of both companies speaks for itself.
- Risk
Jobs was ready to sacrifice products of the company to its further development. Many heads of the companies would not hurry to release iPhone, perfectly knowing that it will make iPod outdated. However Jobs arrived differently (thanks to what snipped off big "piece" of the profitable market of mobile devices). Be not afraid to go on risks, especially - reasonable.
- Create "a brand of the personality"
Steve Jobs one of the first realized importance of personal brands during an era of the Internet. His black sweater with a high wrapped up collar is as recognized as a logo of Apple.
- You aspire to the highest
Buddha told: "We – how that we think. All what we are originates in our thoughts. Our thoughts we create the world." Since Jobs was fond of the Buddhism in the seventieth, he achieved the objectives. Also achieved them.
- Find the good partner in life
There is nothing more important in life, than the person with whom you divide this life. Make a wise choice (as Steve) and in your life there will be a person who will help you to pass through all difficulties and obstacles.
- Do not give up at failures
All are mistaken, all of us are comprehended sometimes by failures. It is all about how we react to these failures. In 1984 Steve Jobs was fired from Apple. In the speech to students of the Stanford university in 2005, Jobs touched upon this subject: "At that moment, I, of course, did not understand it, but dismissal from Apple – the best that could happen to me. Weight of huge success was replaced by ease of the beginner beginning less confident in anything again. It became the beginning of one of the most creative periods of my life."
- You learn to accept strokes of bad luck
In the Stanford speech there were also other words of edification: "Sometimes life beats us with a brick the head. But do not lose faith. I am sure that my love for what I did was the only thing that I was supported by all the time. You need to find that business which you love. And that person whom you love. Your work will take a lot of time, and the only way to be satisfied is to do really good work."
- You remember – life will come to an end soon
"Understanding that there will come death – one of the most perfect tools helping me to make vital decisions. Almost everything — expectations from the world, pride, fear of failures – all this simply grows dim in the face of death, and there is only what is really important. Our mortal life is short. Let's live it adequately".
- Leave a mark in the Universe
Jobs told once: "We are given birth to leave a mark in the Universe. Otherwise why all of us here?" To have the prime target – yet does not mean to achieve success. It means to rethink a concept of success.
Are ready to rethink success? Let's pledge to Steve Jobs the concluding word:
"The only way to work perfectly is to love that, what are you doing. If you for the present did not find business with which fell in love, look for, continue to look for. Heart you will feel when you find. Look for, you will not find yet. Do not give up".
If Steve Jobs is still interesting to you - you can find a set of interesting information on it on the website steven-jobs.ru.
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