The business development strategy is a science which businessmen comprehend for many years in higher educational institutions, at seminars and master classes. In one article it is possible to talk about how quickly and correctly to develop business only very descriptively.
Any business enterprise endures the same stages of development: startup, stabilization and growth. At each stage the strategy of business management will differ.
- Startup
The so-called improvised style of leadership well works at this stage. The director a huge number of problems is solved literally on the run. Development of goods, search of clients, development of the new markets, the solution of the current questions with personnel, the room, etc. The global business development strategy, by and large, only appears at this time.
Rapid growth at a stage of a startup can drive the leader in euphoria: everything so easy and so quickly turns out. However, this deceptive feeling. In the market not to do without the new interesting ideas of development of business, search of own ways and development of classical methods of advance in any way.
To learn that you passed a stage of a startup and you pass to the following stage of development of new business, it is possible on such signs as existence of business chaos as a result of growth of the enterprise. When the businessman accustoms to a new business environment, gains new knowledge, the circle of partners and clients expands, comes it is time to expand business and to employ new personnel, to solve problems which did not arise earlier. Here can also overtake chaos.
- Business stabilization stage
How to develop business which successfully went through a stage of survival and becomes independent, though rather chaotic unit? To stages of childhood of business the businessman has to pass to conscious business management. At this stage the set of serious problems which aim to create the accurate, well working structure from the enterprise is solved.
Passing to a stabilization stage in development of business and, deciding from what to begin ordering, many businessmen literally clutch at the head. The questions requiring the solution, weight:
- selection and hiring of personnel, its training;
- work on transformation of single clients in constants;
- creation of positive reputation of the company;
- fine-tuning and standardization of processes of administration;
- development of internal structure of the organization;
- development of new products and offers;
- conclusion of long-term contracts with partners and suppliers;
- distribution of powers, and many other things.
As soon as the situation of the company is stabilized, it is possible to pass to the third stage. And to look for ways of development of business which will promote growth of the company.
- Growth stage
When the enterprise works as hours, the personnel know the business, and clients address for services in the company, once you begin work on a question, to develop business, to create it conditions for growth in breadth and up. Such checked expansion forms as partnership, alliances, merge, merger of other companies can help with it. Rapid growth is also promoted by release of new products, the organization of training of employees, growth of quality in all areas including the fields of management.
The question how to develop business? needs to be asked itself at each stage. And a key to success is accurate goal-setting. At different stages of development of the company of the purpose have to be different. The main thing, they have to be. Spontaneous business management or such option when affairs go spontaneously, lead to development with a minus sign. That is, at the most initial stage just it is necessary to think and solve: what do you want finally?