Opening of the matter in the Internet — occupation very profitable, and at the same time interfaced to dangers which are not familiar to real business. In a web there will always be people who will be able to cause damage to your virtual business, having cracked, for example, protection of online store. However, advantages of business online so exceed advantages of usual shop what to refuse this opportunity because of fear of hackers would be unattainable luxury. Therefore, resolving an issue how to open own online store, take care first of all of qualitative cursor on the basis of which business will work.
We pass to business
The question of the organization of shop online can be broken into several smaller questions:
- How to create directly an Internet part or a show-window of your shop?
- How to organize work of online store?
- How to advance shop in network?
How it is correct to organize online store?
There are several options: it is possible to invite for writing of the program of the experienced programmer, and it is possible to acquire ready online store, and just to fill it with goods. For this purpose on the Internet the shop which in several minutes is established on your website is acquired. The system of creation of virtual shop is a connection of the necessary modules ready for the solution of problems of any complexity. Such options of online stores are very popular in Europe and their cost is about $590. One more option is to use the paid or free designer of online store and to make everything as it is pleasant to you.
How it is correct to organize work of open online store?
There is a set of schemes of work of online stores. The most profitable is following: you open virtual shop selling, for example, cosmetics. Time of implementation of the order - 2-3 days. You do not need to buy and store products in a warehouse. The client visits the website, gets acquainted with your offers (and at least low price, with the minimum benefit for you that the cost of goods was competitive in the region has to be originally established). The buyer does the order on the website, you contact the dealer and order goods. He is brought to you during the day. You in turn bring him to the client. Thus, the business chain of passing of goods consists only of the seller and the buyer.
For implementation of such scheme it is required to employ additional personnel. Originally jobs can be a little: administrator of online store, courier-driver and programmer. In case of expansion of business also the director of project management and the storekeeper can be necessary.
Pages of online store have to be competently issued. That is, goods have to have a photo in several foreshortenings, and the detailed description, including dimensions, weight, color, etc. It is better not to stint services of copywriters which will disclose all advantages of goods. The client has to understand that it is favorable to buy goods on network, only then the open online store will make profit.
How to advance shop in network?
After you organized online store, it needs to be untwisted that buyers learned about existence of service. Such traditional courses are for this purpose applied:
- SEO optimization (advance on keys);
- contextual advertizing in search engines;
- use Yandex.Market and other trading floors;
- gossip hotline.
How much is to open online store?
Cost, as a rule, varies, and depends on quality of shop. So, the cost of a good cursor is about $600, a hosting — to $15. Also services of many professionals — programmers, designers, copywriters, optimizers, etc. will be necessary for you for creation of full-fledged shop, they will need to pay too how many — depends on the volume of goods and quality of services.
Many are interested whether it is favorable to open the online store? It is favorable if you decided to be engaged in it seriously and for a long time. Online stores pay off, as a rule, not at once, however, then begin to make notable profit for the owner.