Each firm, having established the target market, it is obliged to define the place in its functioning. In that case there are various strategy of positioning of goods in the market, the segmentations directly connected with a concept, that is its partitionings, market, structures. Main principle of work following: if on the chosen segment there are no competitors, therefore, there is a group of buyers with unsatisfied consumer requirements, then the so-called market window is formed. Positioning of goods in the market of any given producer depends on formation of similar windows, free cells.
What essence of positioning of goods in the market, strategy and tactics
For today marketing of positioning of goods in the market considers first of all existence of competitors on separate segments of commodity market and services. If those, that is competitors, are available, then the firm has to think over carefully all schemes of action, define the provision of goods in terms of its competitiveness. The main goal is to provide empery and stability in a market segment. Similar fragments, parts, are usually formed by set of buyers of a certain type of goods, this concept of a market niche. Market segmentation and positioning of goods in its framework depends on existence of any given niches.
Tactics of positioning of goods in the market: scheme of behavior
Before choosing the strategy of positioning of goods in the market, the producer needs extremely to know what place of similar rival goods in this segment. Also position of firms which these goods make becomes clear. Positioning of goods in the market of own example, new sample is as a result formed. The first tactics of behavior: to carry out actions of gaining own positions in the market. Such scheme is justified if the firm is capable of creation of more competitive goods, than similar. Also it can be applied if the market has sufficient capacity, and, so several competitors can freely work at it. Also process of positioning of goods in the market will depend on whether the firm has sufficient resources to force out the opponent. The chosen position has to answer opportunities of firm to compete more fully.
How positioning of goods in the international market is provided?
Creation of goods which have no analogs in the market can be the second activity of firm. In the conditions of lack of the competition the producer surely takes the place of honor in market structure. But before making such decision, governing bodies of firm have to make sure that they will have enough technical capabilities for creation of a unique product. The number of potential buyers needs also to be considered. It is obliged to be such to provide consumer balance. Also positioning of goods in the target market will depend on economic opportunities of the producer, that is price level is supposed reasonable.
We considered only some options of positioning of goods in the market, certainly, the producer can choose and other schemes of advance of the product to provide a perspective niche. For today positioning of goods in the market is an important task of the firms both existing, and new formed. Success of promotion of products and development of a market system in general will depend on their strategy and tactics.