The business plan is the developed document which contains the main activities, describes necessary resources, operating conditions and also the expected results of business.
The business plan is necessary for any enterprise, and here its sections and their filling will differ considerably for the large company and for small business. Development of the business plan, first of all, will help to estimate adequately possibilities of the company, to use its strengths and to find, than to cover weak.
At creation of the new business or expansion and improvement which is already available it is necessary to develop the strategy. Constant verification with sections of the business plan will always help to adjust in due time events and to direct work of the enterprise for the planned scheme.
The list of the main sections of the business plan can look so:
- summary;
- purposes and tasks of the company;
- analysis of a situation in the market;
- production plan;
- marketing plan;
- plan of the organization of management;
- financial plan.
Each of points can be divided into other subparagraphs, have other names, but the essence remains the same that in the submitted list. Also specified main sections of the business plan of the enterprise can be supplemented with other necessary branches.
Characteristic and description of the main sections of the business plan
- The summary is the first section of the business plan, and it represents the summary of all document. The summary the latest when all business plan is already ready is formed. The purpose undressed – to attract the investor, to interest him, to depict briefly prospects of the project.
- The purposes and tasks – SWOT analysis which shows to market opportunity for acquisition of the offered products is carried out. The purposes of the developed project and a task by means of which they will be reached are described.
- The analysis of a situation in the market – the assessment of competitors is carried out.
- The production plan – processes the productions necessary for this purpose for technology, raw materials, workers, intermediaries are in detail described.
- The marketing plan – is carried out studying price level and profitability of sales, needs of buyers. Publicity expenses, increase in image of firm and sales level of goods and services miscalculate and analyzed. This section is the main section of the business plan.
- The organizational plan – contains information on partners, describes process of the organization of management. The scheme of structure of the enterprise, examples of the possible staff list is provided. Labor costs and developing the skills of shots miscalculate.
- The financial plan – generalizes all previous parts and submits data in value terms. The financial plan is formed one for all the time of implementation of the business project. Possible sources of receiving means are described.
In practice the structure of sections of the business plan practically always differs from what is offered in the theory. Each firm develops it under the concrete needs, imposes certain requirements and looks for various ways for successful activity. As there are no identical situations, and it is impossible to find 2 identical business plans as characteristic feature of this document – identity.
The main sections of the business plan help to describe how the company will function as goals will be achieved. It is not the static document - sections of the business plan can be updated, amendments and changes are made to them. Such adjustments can be connected both with transformations in firm, and with modifications in the external environment (in the market).