The business plan represents the document which contains a complete description of activity, possible potential, gives an assessment of external and internal environment of business and also data on the planned development of the enterprise.
The beginning of creation of any business plan is idea working off. The idea can consist in one offer and to be rather ingenious, but to the investor such brevity will not be clear therefore it is necessary to develop the business idea and to present it in the business plan form.
The standard structure of the business plan includes 12 points:
- Title page. Point is included into it the name and company details and its owners and also literally one offer on an essence of the offered project.
- Summary of the project. Point contains basic provisions of the project. The purpose of this section is to attract the investor, to make so that it became interesting to it to check all business plan. By means of simple and clear sentences, without specific terminology it is necessary to show all possible advantages.
- Description of the company author. Point provides the main information on the author of the project.
- Description of goods (service). Contains information on the product offered to development (characteristics, properties, consumers, licenses, possible analogs).
- Marketing analysis. Point contains information on the goods which are already available in the market, comparison of the offered product with what is sold by competitors. It is the most important stage by drawing up the business plan as this section has to become the answer to the question how many that and at what price to make.
- Strategy of advance. Contains data on what target segment of the market to select for sales. The advertizing given about prospects.
- Direct information on production technologies which should be applied to implementation of the offered plan. Data on necessary volumes of raw materials, possible suppliers, price level, costs of repair.
- Plan for personnel. Information on the personnel necessary for implementation of the project, on the level of its qualification is given. Calculations of labor costs and sots are provided. providing.
- Organizational structure and management. Offers the scheme of business management, information on its divisions, the management.
- Financial plan. Contains information on necessary financial resources for implementation of the offered plan. Also provides data on estimated profit.
- Risk analysis. The description of all possible risks is provided and recommendations about their data to a minimum are made.
- Represents documents on the basis of which the business plan was created. For example, market researches, catalogs, price lists, characteristics of competitors.
The submitted list is the general recommended structure of the business plan, and not so obligatory. This structure does not provide in itself inclusion of minor information, but such data need to be prepared for the subsequent discussion. The structure and contents of the business plan can be complemented with other sections. All document has to be very detailed in order that the investor had an opportunity completely to assess a situation after his study.
It is necessary to remember that the structure and structure of the business plan directly depends on specifics of the enterprise, the pursued purposes, the developed strategies. Structure of drawing up the business plan very flexible therefore in each case it without problems can be corrected under the concrete business project with definite purposes and strategy.