Virus marketing represents the special equipment thanks to which potential consumers share the necessary information among themselves. It was opened in 1996 by professor Jefferey Reyportom, and today found improbable popularity thanks to distribution of social networks. Its main feature is that the necessary information, like a virus, itself extends in audience.
Types of virus marketing
All virus marketing can be divided into two branches conditionally: offline (out of the Internet) and online (on the Internet). Each of them has the features.
So, for example, virus marketing of offline can look as follows:
- Gossip hotline, but planned. This marketing mix assumes that specially employed people in the course of the usual activity positively speak of the necessary product or service.
- Distribution of the necessary rumors for commercial purposes. As a rule, the advertiser himself starts information in masses, and the tendency of people to finish thinking and a little to distort information in this case is only welcomed. This tool needs to be used carefully as information can be so distorted that will play not advantage of the advertiser.
- Actions like bring the friend. In this case the advertiser promises a discount, a bonus, a gift that the buyer brings with himself one more interested person.
- Advertizing from leaders. In this case to the advertizing company celebrities and influential persons who allegedly just speak the necessary product positively are attracted. Their services cost expensive, but are usually very effective.
These techniques are used for a long time and proved from exclusively positive side. Today the special relevance was found by the virus marketing of online (or virus internet marketing) promoting even more high-speed dissemination of information. It includes such types:
- Virus video. This method has the greatest popularity. Its essence is simple: the amusing roller with any interesting contents is uploaded to the popular site. As a rule, it does not contain advertizing, except subtitles with the web address or the name of the company. Its feature is that owing to its lyubopytnost the users share it with each other.
- Virus marketing on social networks. Today social a set become the most available and convenient way of dissemination of virus information. It can be the picture, a photo, the video or even the website.
- Virus game. In this case the advertiser offers an interesting competition which the mass entertaining action and delivery of prizes follows. Only large corporations, long ago and standing on the own two feet can use this technique.
- Dissemination of information through blogs. In this case information extends through the active Internet users having the blog.
Virus marketing in network assumes, first of all, existence of unique content which will be interesting to a large number of people.
Examples of virus marketing
As an example of virus marketing we will remember several videos which became virus and gained the record number of viewings.
- Script to screen is the video which is showing all stages of creation of the movie, and gained more than 2.5 million viewings. It is simple to guess that the Sony company became the organizer of a virus action, it is the only logo of the equipment which flashes in shots.
- Official PlayStation Friendly Competition Commercial - a roller in which friends experience various entertainments from races before parachute jumps. The context of a roller prompts that all these feelings can be had by means of PlayStation 4.
- The virus roller is not necessarily connected with the advertized product – the last example is rather an exception, than the rule.