Marketing communications not too changed for the last 60 years. Individuals and the whole companies for advance of the product or service look for the platform with the greatest audience, relevant to their target market. Such approach is called outgoing marketing, and here if users look for content necessary to them, speak about the entering marketing. In both cases content is of great importance that it is in this article.
Content – what is it?
It is any information - "stuffing" of a web resource which the visitor can use for the personal purposes, without breaking the law. Any data on the Internet are protected by the law on copyright, it is result of work, but only intellectual. Those who is interested that content means need to get acquainted with requirements which to it are imposed. Information has to be to the available, relevant and significant, surely reliable and answering search purpose.
The content manager – who it?
The web project needs to be created at first – to develop design, to fill with graphics and texts, but also further content needs constantly to be updated to maintain the interest of users. The specialist in information processing is engaged in it. The content manager is a person who fills the website with texts, graphics, art images and other types of data. He receives them from copywriters, IT specialists, photographers, web designers, etc. It is possible to tell that this expert coordinates their work, operates business processes and adjusts them in the company.
Types of content
- Useful. It is called still training as it includes webinars, transfers, instructions and other information which can become useful and will be increased by the level of literacy of the user.
- Entertaining content. Various videos about animals and children, jokes, riddles, quotes, stories of people distract and weaken.
- News. The person comes to the website to learn the latest news as on a global scale, and in specific industry, etc.
- User. It is created by visitors, uploading the video and texts, reviews of goods, comments, etc.
- Commercial content that it and what it consists in, will become clear now. The company advancing any goods or service acquaints with it users, writes about advantages, motivates to act, offers various bonuses and prizes.
- Reputation. Includes information on the concrete company: years of establishment as developed what awards managed to receive as speak of it in media, etc.
- Interactive. This content involves the user in communication, feedback is created. Problems are discussed, advice is given, surveys are conducted.
Content types
Type of the placed information decide by the accurate plan and strategy in compliance on a profile of target audience:
- Text. Includes text and technical articles, an interview, reviews and polls.
- Video. Often supplements text contents. The author of own project on the Internet can write down the video or make the slide presentation. And in that and other case he does not recede from the chosen subject and gives answers to the questions posed.
- Content for the website is presented also by audio-information. The user starts record and too receives the answer to the question.
- Graphics. Usual images are submitted by schemes, drawings, photos, etc. Infographics is rather new direction and provides use of specially created image containing in itself article having an appearance of notes, pictures, charts, etc.
Unique content
Each creator of the resource dreams of big inflow of visitors. High traffic can provide only qualitative content calculated on people, but not on search engines though ideally the web designer combines these things. If in the text there is no logical communication, rules of writing will be ignored, and having read it, the user will not receive the answer to the question, it will just leave and will not return any more. And in case information coincides with already available in base of search engines, the website will be "banned".
Nonunique content
What is unique information clear, and in this case it is about contents which was already indexed by search robots. The quality of content comes to the forefront and if the author just steals it from other resources, then he does not respect either himself, or others. It is necessary to remember that such measures will not be left without answer and it is not necessary to count in this case on advance of the resource and its long "life" in network.
Advance of the website content
Today the main rate becomes on articles. Advance by texts is the most effective way of search optimization. That who asks a question where to take content, it is worth answering that texts can be written most at a share of a certain knowledge and abilities and if there are no those or there is not enough time, the expert can order – to the copywriter. But at first it is necessary to be the semantic center and to decide on all possible keywords on subject of a resource.
After that it is possible to make TZ for the copywriter, having specified in it which has to be uniqueness of content, a zaspamlennost, water content, etc. the high-class Expert is familiar with all nuances of writing of CEOS texts therefore problems with qualitative articles will not be and if to employ the beginner, then it is necessary to make inevitable changes, and all this time and nerves.
Filling of the website content
Many webmasters try to outwit search engines and it becomes their main task. However, they forget that articles are written for people therefore it is necessary to throw all forces for attraction on the website of new visitors. On a question what is content, the answer will be the simplest - it is material by which reading the user recognizes everything that he wanted to learn and any more floating around the Internet will not begin to look for anything. He will mentally thank the author and will complain that those are not enough.
Those who is interested how to write content for the website should answering that it is necessary to do it competently, without stylistic, punctuation and other mistakes. The volume of the text should not be less than 1500 signs, but also too big "sheets" over 8000-10000 signs the visitor will not want to read. It is very important to fill the website regularly, at least under one article a day and all of them have to be unique.
Optimization of content of the website
The place which the website takes in search delivery depends on a set of factors. But all of them are called to estimate contents of pages of the website and that, how fully it corresponds to inquiries of users. Optimization of content consists in saturation of the text the offers including search phrases. At the same time it has to correspond precisely to scope of inquiry and provide to the visitor full information.
Asking what is optimization and how to create content meeting all requirements of searchers it is necessary to remember that keywords have to make 5% of all contents of the page. At the same time how they settle down relatively each other and in relation to the beginning of the document is considered. On each page it is necessary to use correctly tags of formatting, subtitles, etc. The size and color of a font which has to be combined with the main background is of great importance. Advertizing can both attract the user, and to push away him.
How to earn from content?
The experts making content earn from sale of the texts, video, responses, comments, etc. The coordinator of work of a resource which all this places also works not for "thanks". Content of the website helps its owner to attract traffic, to earn from advertizing and partner programs. But that the website developed, it is necessary to be the expert in the niche, practically not to have competitors and to be useful to people.
How to protect content from theft?
All these measures will help to create qualitative and interesting content which will provide hit in the TOP of the websites in search delivery. There are several ways:
- To notify search robots on authorship before article is published.
- The interested, how to protect content from copying, it is possible to recommend to use special plug-ins. The person interested to know, what is it, it is possible to answer that these programs are able to switch-off the right mouse button at the thief and not to allow it to execute the copy command. Some plug-ins leave the invisible reference to the blog by the author at the end of a post.
- To establish the hidden references to the author's website in the text.
- It is careful to announce future news.
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