To understand what place this division in structure of the organization and also the nobility takes, than the department of marketing is engaged, it is necessary to consider that circle of tasks which faces his employees and the head.
What the department of marketing at the enterprise is engaged in?
So, now the following tasks can face the staff of this division:
- Analysis of the competitive environment and preparation of reports on this question.
- Information search in various sources (Internet, printing literature, etc.) for other divisions of the company.
- Development of recommendations about product sales of firm.
Proceeding from these tasks, it is already possible to understand that the main goal of work of staff of this division, is the analysis of various data necessary in work of sales department, here in what the department of marketing and in any organization which is engaged in resale of goods, and at the enterprise which makes any things is engaged. The marketing specialist defines how sale of goods or service by what segment of the market it is necessary to be guided will be carried out.
Of course, in any organization, to specialists of this division can set also the additional tasks, for example, to analyze a personnel situation in the market, here in what else the department of marketing in the company is engaged.
It is worth knowing that this division often works together with department of advertizing. Such situation is quite often observed in the large companies, for example, which are engaged in sale of products through the whole country or even export.
Marketing specialists help department of advertizing to carry out monitoring of the market and to define places, where to place posters or will distribute printed materials most effectively. In the small companies the marketing specialist can appear the employee of department of advertizing.