Correct carrying out various payments is a basis of successful business and an important part of the life of the modern person. Without understanding what is transaction, it is difficult to keep accounting upon online purchases, purchase of goods, payment of various payments.
Transaction – what is it?
Presently any citizen needs to own bases of financial literacy. What is it it is easy to explain one of concepts which it is necessary to meet regularly – transaction with simple words. This term designates the transaction in online store on purchase of goods or services which comes to an end with payment on the cash card or any other way accepted on the website. In other words, it is the confirmed order which can include one or several positions. In banking sector transaction – wire transfer of funds from the account into the account.
How does transaction happen?
Any change of the account of the bank client, whether it be removal of money, replenishment of the card, money transfer to other account in use is called transaction. The procedure of payment of goods at electronic trading happens not so simply as can seem at first sight.
- When the buyer makes out the order in online store, from the website a special request in bank is sent for confirmation of presence of the sum on the customer account.
- The bank in case of existence of money, blocks the necessary sum on the account of the buyer, guaranteeing thereby payment for the made order.
- The client sees reduction of card balance, it can check transaction, but it is impossible to count money written off completely still, the period of blocking is limited 30 days. In a statement of the account such transactions are italicized.
- Staff of shop forms the order and makes out sending goods to the client.
- Having received confirmation on sending goods, the bank carries finally out payment and carries out write-off of money from the account of the buyer.
How to monitor transactions?
In a profile of Google it is possible to include display of transactions, using the Analytics application. It is the useful program for owners of online stores. Knowing how to adjust tracking electronic trading, it is possible to operate effectively the expenses, given on the registered payments it is easy to see, having made changes to representation – an account analog with personal settings.
- Using the personal login and the password, to enter Google Analytics.
- To come on the Administrator tab and to open representation.
- To find the reference Electronic trading. Settings.
- To put down a tag in a window and to include tracking transactions.
- It is obligatory to keep the made changes.
How to increase the number of transactions?
Any company needs to increase income constantly. Understanding what is successful transaction what the number of payments depends on, it is possible to calculate profitability of the project and possible gain. The main indicator of effective work of any online store conversion of the website – the relation of number of visitors of the page who carried out transaction (bought some goods) to the total number of guests of shop is considered. It is possible to apply the following cunnings to increase in conversion:
- To develop attractive design of the page.
- To take care of that the website opened without distortions from any devices.
- To fill shop with interesting content.
- To check all links to working capacity.
- To make a universal search box.
- To connect geolocation on the website.
- To place a basket in the noticeable place, to check that it worked smoothly.
Transaction inquiries
Keys or special inquiries are used by marketing specialists for identification of possible target audience. Being engaged in search of any goods, the buyer enters special words - prices in a search line, to buy, delivery to order, showing the interest in acquisition of a concrete product. Inspection of transaction which is carried out through such inquiries is successful in case:
- the shop is convenient for buyers;
- offers correspond to inquiries of clients.