Activity which is called copywriting exists not one decade. It is possible to tell that it arose along with trade, remarks of the seller are already result of activity of the copywriter. Many advertizing slogans of last years strongly were fixed in consciousness and turned into popular expressions. So who such copywriter – in this article.
What does work of the copywriter consist in?
The copywriter, that in translation from English "write" – to write, carries out professional activity on writing of presentation and advertizing texts. To it it is possible to carry all content which directly or indirectly advertizes or popularizes service, goods, the company, the idea or the person. Such person can compose scenarios and slogans, advertizing articles, to describe TV - and radio rollers, event-actions, etc.
Belongs to duties of the copywriter accurately to follow the received instructions and conditions of the specification if that is demanded by the customer. It is very important that texts had the high uniqueness close to 100% which can be checked by means of automated ON, verifying text fragments with the similar material which is posted online. The more in it will be coincidence, the probability is higher that work is plagiarism or compilation, and it is inadmissible. Besides, the copywriter is obliged to observe terms of performance of work, non-compliance with this condition can disorganize all work on creation and development of a resource.
Types of copywriters
- Copywriter of marketing texts. He urges the potential consumer to make the necessary action: to make a call, to carry out the order or click. The purpose of such texts is to sell goods or service, that is to induce the user to become the client of the company. Such copywriter quite often cooperates together with the art director.
- Image copywriter. Such person pursues the aim to create the necessary image of goods or service, the person, the idea or the company. Its texts fix an image of a trademark in consciousness of users.
- Information copywriter. Work as the copywriter provides writing of any texts to order. Very often webmasters during creation of the websites resort to their services, suggesting to write the original author's text – the review, the description of goods, service, etc. Information copywriting can be at the same time and CEO copywriting when the customer demands from the author to introduce keywords or phrases which will increase relevance in terms of search engines in the text.
- LSi-copywriter. Such person writes the same CEOS texts, but at the same time pursues the aim not only to sate the text with relevant key phrases, but also considers needs of target audience. That is he writes at the same time both for robots, and for people.
- Speech writer. He writes materials on political and social subjects which then become the speech of the acting speakers – leaders, politicians, sociologists and so forth.
Earnings the copywriter on the Internet
It is necessary to tell that such people can work both remotely, and directly at office. The first option is most preferable because to work, without leaving the house, very conveniently, and earnings can be same, as at office and even above. Of course, everything will depend on experience, knowledge and reputation of the author. Even without having certain knowledge and skills, it is possible to promote up a career ladder, having begun with small – work at the exchanges which floating around the Internet great variety. In process of growth of rating also compensation will grow. At the same time the knowledge can be improved constantly, participating in various webinars and trainings, improving own level and skills.
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