the make-up was carried out by means of make-shifts – clays, juice of plants and berries, pounded stone, coal, etc. This century there were quality products for targeting of beauty. To look always attractive and keep natural beauty, it is worth taking an interest that is represented by the best decorative cosmetics.
There are several categories of cosmetics: mass market, middle market or Masstige, Lux and also professional products.
The lowest category
The cheapest decorative cosmetics massmarket or, in other words, products of broad consumption is considered. Means of this level are not useless and harmless at all what there was told by adherents of professional cosmetics.
These products are designed for wide range of consumers therefore by its production the basic rules of safety measures are surely followed. Say certificates about it. Decorative cosmetics massmarket is not some "underground" means, but cosmetics loved by thousands of women. If it was dangerous, it would not be bought with such hunting.
Another thing is that besides outer effect it does not give anything. The make-up turns out not too resistant and products have no looking after properties. The brands Maybelline, Garnier, Bourjois belong to this category.
Golden mean
Following in popularity at the population – middle market cosmetics or as it is called still, Masstige. It is the middle class designed for more picky buyers with specific requests. Non-toxicity, natural formulas, strict observance of norms of production, refusal of testing for animals is considered undoubted plus of Masstige. The last fact is important as besides tortures of unfortunate animals, similar experiments give nothing. Clinical trials and paid tests on volunteers allow to receive optimum result and to warn potential clients about possible side effects. This category is represented to Revlon, by "Pupa", "Lancôme", Oriflame. These brands produce cosmetics ideal based on the ratio of the price and quality.
Aerobatics
It is very demanded by makeup artists and just the women who are not saving on appearance, luxury decorative cosmetics. It is considered to be that similar products not only will make the face faultless as if from journal cover, but also will protect skin from harmful effects of the environment. In the course of production of foundation and ink of category Lux only the patented formulas based on eco-friendly raw materials are used. Luxury decorative cosmetics: "Elizabeth Arden", "Helena Rubinstein", Givenchy, "Estee Lauder" is not only safe ingredients, but also expensive packing keeping freshness of products. Unfortunately, choosing category Lux cosmetics, it is necessary to pay not only for quality, but also for name of the producer.
Professional guarantee
There is opinion that the best decorative cosmetics – professional. Really, by means of means from M·A.C, NYX, Gosh can create resistant make-up, worthy the leading models and actresses. But, in fact, it is make-up which cannot be carried on skin longer than 6-7 hours. Besides, professional decorative cosmetics has no looking after properties and costs very much. So it is sense to buy by that for whom creation of make-up is means of livelihood.