Recently in literature the concepts "reverse psychology" and "psychology from the return" more often meet. In what study processes it for a new trend in science is engaged? And what from it can byl advantage to mankind?
What is it?
"Psychology from the return", or "reverse psychology", is called the term explaining the probability of emergence of opposite reaction of the individual to promotion, education or inducement to a certain action.
In simple terms, "the reverse psychology" makes explanation to duality of human nature.
Within long years the psychologists puzzled, for some reason or other phenomenon causes various psychological reactions in different people. Such paradoxes are considered by experts in reverse psychology. In general, the reverse psychology is applied in various spheres: from policy before marketing. Mass media use a number of its opening. For example, the staff of advertizing agencies, considering methods of reverse psychology, predict what will be alleged reaction of audience to advertizing whether emergence of negative emotions, a protest and rejection at the consumer is possible.
As everything began
For example, if the person is plunged into reflections about the problems, he hardly now will be able to empathize in parallel other individual who is persistently asking about the help. It will only cause anger and irritation.
Most precisely "the concept from the return" was explained in the works by the English psychologist Michael Apter. According to him, the theory of motivation is the cornerstone of everything. During the same instant of people cannot feel in himself desire to make two opposite actions.
For example, if the person is plunged into reflections about the problems, he hardly now will be able to empathize in parallel other individual who is persistently asking about the help. It will only cause anger and irritation.
On the other hand, according to fundamentals of reverse psychology it is said that the mentality of the person can quickly switch from one state to another. And vice versa. Therefore, to receive the necessary reaction, it is necessary to choose a certain moment or to make a number of actions that the person independently passed into the required state. So far, as practice shows, some theories of reverse psychology rather successfully work at practice. Especially often politicians and journalists resort to their use. Besides, Apter's theory is integrated. In other words, it does not contradict, and in a number of situations corresponds to other directions of the psychological theory: - the deep psychology studying unaccountable in structure of mentality of the person; - to a Gestalt, theory of incomplete actions; - to psychoanalysis, the therapy based on identification of the covered circumstances, often extramental; - to behaviorism, the doctrine explaining behavior with a chain "incentive reaction". Thus, this theory quite has the right for existence.