Keywords are a basis of advance on the Internet. The efficiency and effectiveness of all activity depends on quality of their selection. The group of keywords for advance is called a semantic kernel.
Instruction
1. Keywords (keywords) call requests which are set by users in search engines. For example, "where to order pizza in Syzran". Further a number of pages from which they select one is issued it. If the text, design, the price and delivery terms suit them, the order is carried out. Thus the company receives clients, and people – satisfaction of the requirements.
2. However there is a lot of websites offering pizza in Syzran, and on the first page of only 10 links, apart from advertizing. How do search engines define sequence? Everything depends on internal and external factors. Refer age of the website, optimization of the text, work speed, convenience of reading to internal (existence of headings, lists, video, pictures and so on). To external – the number of thematic links and behavioural factors.
3. The more the competition in the sphere, the longer, more difficult and more expensive advance is. If in information subjects it is possible to be untwisted also without budget, then commercial niches are already densely occupied. Therefore if you are going to advance a resource selling goods or to rendering services, then it is better to contact professionals who will make everything most qualitatively.
4. The important stage in the course of advance is a competent selection of keywords and drawing up a semantic kernel. At the same time the attention is paid to two indicators: rate and competition. Let's say at request "pizza" rate and competition very big. The keyword "buy pizza" these indicators has much less, etc. However not always reduction of rate means reduction of competition.
5. In addition to the general, there is a morphological and exact rate. For their search operators of a quote and the exclamation mark respectively use. For example, if to enter the general word frequency "pizza", statistics will give results on all of a key in which it contains: "as it is correct to make pizza", "how much is pizza in America", etc. The morphological rate is the changed main key. In this case: "pizza", "pizzas", "pizza". An exact particular – quantity demonstration only this request.
6. After selection of all necessary keywords there occurs grouping process. Similar keys combine for advance on one page. For example, requests "buy pizza in Syzran" and "to order pizza in Syzran" it is possible to advance safely together as they bear identical sense. The more keys will be on one page, the more on it should contain content.