And you, dear copywriter, were at least once in the customer's skin? Tried it to look with eyes at a situation in the exchange? Whether bought at least one article? If is not present, then you do not know how actually articles are bought.
Important note: we will talk about sale of articles in shops of articles at the different exchanges of copywriting.
Instruction
1. The bulk of customers can be divided into three big groups conditionally. The first are those customers who only begin the project. It can be the website, the block, an information portal, etc. They come to the exchange, as a rule, with the ready plan of the website, a semantic kernel, some commercial calculations. If it is online store, customers know well to what category they will sell goods what will be design and other trifles. Therefore they look for articles under certain requests, descriptions of specific goods. Such customers look at the rating of performers and the price less (if only it not overestimated at all). Most of them calculated the budget and is ready to pay at the average price for quite quality, more or less sound material. These customers know what they want. So if your article corresponds to their requests, it will be bought anyway. If they do not find suitable article, then will leave the order.
How to sell article to such customers? In detail describe under what "keys" your article for what audience it is designed what subheadings, provide the plan is ground. Then the customer will have more complete information on what is written in your article, and will select it, but not "pig in a poke" without description. If you do the description of goods or category, surely enter couple of mid-frequency "klyuchevik" from Vordstat.
2. The second group – customers who already untwisted the project and want to fill up it with fresh records. Most of them work already with the checked copywriters, send them personal orders and are ready to pay many times more because they are sure of quality of content. Such customers, if buy "accidental" article, then from the copywriter with high rating. However, the chance that they will acquire article from the beginning copywriter on the interesting their topic is too. Especially, if this beginning copywriter specializes in a subject necessary to the customer. It is natural if article is supplied with the detailed description and from it will not blow as amateurishness.
What is bought by such customers? Among the "standard" advertizing, advertizing or selling texts, it can be very subjective note, for example, on a forum, information article, even scripts and texts of verses or stories. As these categories are noncommercial, the price for them should be put below.
3. The third group – customers who use your articles for promotion of the projects. For example, at exchange of point-policemen, at the order of back links on Rotaposta or GoGetLinks, at a post at forums and in social networks, during creation of network of satellites and so on. To such customers the quality of the text, how many subject and keywords is important not so much. Such customers select articles under certain requests. As articles they need much, they select the cheapest. In fact, such texts are necessary not for people, and for search engines. On the other hand, time of "grey" and "black" optimization sank into oblivion therefore texts should look as for "white" projects.
Sell articles of such plan quite easily. It is enough to designate key phrases, their percent of occurrence, to sign that article is ideal for stateyny advance and to deliver the price below "to average on hospital". Articles leave in flight, but only from them especially do not receive benefit much. So whether everyone should – solve. However, for accumulation of initial rating – the best option.