What is necessary for the consumer, except unique selling proposition? Stylish packaging, high-quality filling and interesting advertizing giving. On these three whales named in a word "content" it is possible to float confidently in the sea of the competition. How to attract the buyer on social networks?
- Content value. For what and in what advantage/benefit? With such question each user approaches any sales proposition. Also it is necessary to answer it with each publication. Be the most convincing, gain trust of potential buyers / clients – here a right vector of development of business.
- Answers to questions. Be original – it, of course, is laudable. But in business it is more important to be relevant. It is necessary to be on one wave with consumers, to be interested that concerns them. For search of key requests it is possible to use wordstat.yandex.ru service
- Available language. Today there are a lot of specialists who easily juggle with terms in the normal speech. But that history of the Babel tower did not repeat, it is better "switch off professors" when writing posts on social networks and communicate with users in clear language.
- Contents and form. The first marketing still in a priority. Let's say there is video of bad quality, but bearing useful information. The last in this case is more important. Therefore it is better to finish a form, than to ignore contents.
- Content should include not only information posts, but also video, the presentations, podcasts and slaydkasta. It increases the involvement of users.
- Corporate style. It is necessary not to get lost in an array of other accounts. Users should learn a brand. Therefore it is necessary to adhere to certain flowers, style of submission of information, to develop a logo, etc.
- Links to the company. Content social networks are an interaction of the company with the audience. It is worth being in it unostentatious, but exact. For example, to use a signature logo or references to the website of the company where it is appropriate.
- Communication with a product. During creation of content it is very important to position itself as the specialist of the business, but at the same time to be turned to users. The business account is not an exhibition of achievements, but "bait" for clients/buyers.
- Call to action. After the favorable proposal is made, it is necessary to call accurately and distinctly users for specific action: come, buy, order, reserve, etc. Only you should not ask everything at once! It is so possible to frighten off "goldfish" only.