The analysis of the website on search queries gives the chance to create the list of popular key phrases and to fill the website with articles under them. The analysis and use of phrases according to which the visitor comes to the website - the most important factor of advance of the website in search engines.
The websites on the Internet are created in order that a lot of people came to them, and it is especially important that the visitor went from search. There is an indicator of goodness of the website – percent of search traffic on which income from it directly depends.
Webmasters and optimizers carry out a lot of work to be at keywords, to write under them useful content which will respond to the popular requests of visitors.
Useful articles will attract traffic and will induce readers to do transitions according to pages, to return behind the necessary material. It is called advance of the website a behavioural factor. To post content necessary to the reader on the website, and carry out special analyses on search queries.
Where to look for search queries for the analysis of the websites
Services where it is possible to see requests on which people come to the website, a set. Tools for webmasters of Google, the Webmaster of Yandex, Yandex a metrics, as Layfinternet, PR-cy are considered as the most serious. These are only a few resources on which it is possible to see almost all phrases on which the visitor gets on the website.
The list of search phrases is present at the menu of each analizatorsky resource without fail. It is only necessary to find the menu bar which is responsible for an output of phrases from search.
It is necessary to consider that requests will differ from Webmasters of Google and Yandex a little. It occurs because each searcher, working by the rules, considers the key requests. Based on the number of transitions on these requests and behavior of people on the website, the searcher puts forward the websites in Top-10.
What to do with the found search queries
Monitoring requests on which visitors come to the website, the webmaster define what topics interest the reader more. Watch in what form the visitor enters a question into the search string. On the basis of it the list of key phrases under which content is written is formed and the website moves ahead.
Actions for improvement of content (on the basis of the analysis of search queries from the website or the websites of competitors) allow to develop successfully a resource that search engines nominated him to advantageous positions. What gives additional traffic and additional profit.
Very amusing search phrases on which, nevertheless, the searcher brings visitors meet. What he is guided by – riddle. For example, about program installation Skype came the visitor on search query to article "I already drank Skype". It is possible to laugh, it is possible to be perplexed, but the person got from search on article necessary to it on the website and became his reader.
Nevertheless it is necessary to treat the analysis of search phrases very seriously. It is one of the major tools which webmasters and optimizers use to advance the websites in Top-10 of the main search engines.