Advertizing and the latest news — the best way to convey fresh information on new products and the opened projects to the consumer. Banners and pop-up advertizing on the websites cause more negative emotions in the user, than the mailing group controlled by him which can be configured under the taste, having selected the necessary subjects for receiving or the address. Mailing groups it is technically simpler in creation and service, than the advertizing websites.
Instruction
1. Use ready scripts for work which will help you to generate the necessary text, structure and design of future letters in mailing. The script allows to create basic design, to add the text and to place hyperlinks. They are installed on the special e-mail server which creation and support consists in purchase from one of hosting providers of the dedicated server with support of execution of scripts and installation on the server of the special software. Use of the last is intuitive, and setup is carried out by means of numerous hints "in two clicks by a mouse".
2. Try to use expressional and bright expressions in the text of mailing to entice the potential buyer if mailing is devoted to goods. The newsletter will require ability to make announcements and to reflect point of a separate event in one-two lines (heading). Information mailing (new users, events on the portal, etc.) should contain as much as possible various data as that: news, changes, new functions, etc.
3. Conduct mailing regularly, without being interrupted for holidays: in such days, on the contrary, the activity of mailings should increase. It is very good if letters come to certain time — the user will know when it is worth opening an e-mail client to obtain new information.
4. Also do not forget — you should not go to far! Excessively loaded mailing (for example, the page which is not located on the screen) or too frequent (several letters going in a row) can tire the subscriber, and he will unsubscribe. However and very seldom you should not send letters; so, one-two times a day for information mailing will be more than enough. Helpful advice: the more often the user is on the portal, the in more detail and its mailing therefore it is worth equipping mail and the Web server with the systems collecting statistics about users should be informativny.