The main objective of the release posted on the website or on social networks — to interest readers. They get more information, having visited the presentation or having read the scientific research offered by you. Therefore the author of release should take care of that the potential reader not only paid attention to your creation, but also read up it up to the end with indefatigable interest.
It is required to you
- - data on an event or goods;
- - information on the persons participating in an event.
- - computer with Internet connection.
Instruction
1. Pick up necessary information. Telling about an event, first of all find answers to questions that will occur where and when. It is useful to put before himself the approximate plan of an action and also the list of the most competent participants. If your task to provide goods or service — formulate what the goods who makes it, in what its basic novelty are. Think who could tell about it.
2. Think what it is necessary to tell surely about and that can be lowered. The release is quite short work, the size it should not exceed 3,500 signs without spaces. It is better if it is less. At the same time the reader should find information maximum there. At the same time data should affect personally the reader, and in different releases the priorities will be different.
3. Define target audience. It can be specialists in the relevant industry, journalists, just visitors of a certain blog. The choice of vocabulary depends on it. In the release intended for a narrow circle of professionals and for the journalists specializing in this subject it is possible to use professional terminology. If the release is intended for normal bloggers or those who will accidentally come on the page of your website through search engine, the number of professional terms should be minimized.
4. Give heading. It should be short, bright and unexpected, but at the same time correspond to a subject. It should contain keywords which the potential reader can type in the searcher. All categories of users necessary to you should pay attention to heading.
5. Write the announcement. In news release the announcement may contain a part of heading. If you tell about goods or service, it is better to avoid it. As a last resort, it is possible to transfer information which is contained in heading in other words. In the second or third offer it is possible to refer to the commentator or to give its direct speech. The commentator should be authoritative for the reader.
6. State an events essence, more or less detailed description of goods or service in the main part. Remember that it should not be very long. Try to contain information maximum in the minimum volume. Pay attention to what benefit will be brought by these goods to your potential reader or the forthcoming event is how significant for it. State the thoughts the language as close as possible to the speech of your target audience. Words which the reader interested in a problem usually gathers in the searcher should be present also at the body text.
7. Very large role is played by visual acceptability of the text. Anyway separate paragraphs. For some categories of readers it is possible to illustrate release with the suitable picture. It is not obligatory to do it in business or journalistic communities as their participants are interested first of all information. But if you write release for different categories of readers, make or pick up the good picture which corresponds to the main idea stated in your work. It can be the image of goods, a portrait of really authoritative commentator, the subject picture.