On social network "VKontakte" the set of communities of different orientation is created every day. They are created for achievement of the different purposes. It can be both communication, and advertizing, and the site for business development and also many other things.
The main objective after creation of group is its development which assumes attraction of a large number of participants, filling by materials (texts, a photo, video, etc.), interaction with other communities of close subject.
What is necessary in order that recently appeared young group began to gain strength?
Involvement of participants
The number of participants is one of key indicators which indicates success of group.
Participants can be invited, sending invitations. This way is very slow and labor-intensive. Not each subscriber will accept the invitation, and besides initially at inviting a large number of friends should be brought together – to whom it will send invitations.
The group can be untwisted through advertizing posts in the similar groups having bigger coverage. More developed groups often practice similar acts for a certain payment.
The repost is also quite good way of involvement of participants. In this case the group with close subject places a post of your group on the wall, and all her subscribers see information source – your group.
Cross references are links to groups of close subject which can draw attention of subscribers. Are most often used in groups with approximately identical coverage of participants, otherwise one group just begins to advertize another without advantage for itself.
Keeping of group
Not less important indicator of success of group is its contents. If to do all possible attempts to attract new participants, and keeping of group will not attract them, then the group will not receive new subscribers and, therefore, will not grow.
The group should draw attention, cling, force to be delayed.
Posts and messages should cause emotions, not to leave indifferent. Emotions can be both positive, and negative.
Also posts should cause feeling of accessory of the person to something bigger. For example, if the subscriber reads a post which subject for it is close, he feels community with this group of people and will begin to participate in life of community rather.
Design of a post should draw attention. Use of correctly picked up pictures increases in general attractiveness of a post.
A lot of things depend on the leader who sets the tone in group. Speed of development of group depends on its power, creativity, organizing abilities and activity. It is necessary to feel thinly moods of group and to react in due time to them.
Well competitions, draws, polls, votes draw attention to group.
So, for competent development of the VKontakte group it is necessary to adhere to a number of the principles which will allow to reach higher level of success of group gradually. Development of group is long work which requires enough knowledge and efforts.