Keywords – the most important attribute of the web page. They allow to lift the website above on demand in the searcher, to find to the user the necessary material on the website by means of search and explain the main subject of article. Enter keywords – not the simplest task, but if you learn to cope with it, this ability will at once pay for itself.
Instruction
1. You will select the most popular option of request. It is possible to make it on Vordstat service from Yandex. Gather the alleged request (keyword) and look at results – how many people looked for this request for the last month. Compare these digits to similar options. You will select for yourself for what values the highest. For one article you can pick up several requests, the main thing – within 3-5.
2. Include a keyword in the name of article. If you want the name to sound more interestingly, add request to the heading which is thought up earlier through a colon. For example, "School question: how to select school for the child". So you both will intrigue users, and will lift the website in searchers.
3. In the text of article the keywords should repeat not less than 3-5 times. At the same time the phrase should not be changed neither in number, nor in a case. It is undesirable to insert excess words between the words of a key phrase. Make it it is difficult – you can receive badly sounding, "farfetched" text. Users will easily get to the core of you so treat introduction of keywords to texts more attentively. Rebuild the offer, add auxiliary words. It can be the word "question" - it can be applied practically in any offer. "The question of how it is correct to water house plants torments many housewives …". Find for yourself similar words assistants.
4. If you need to enter the keyword which is not corresponding to article subject into the text use examples. That is, do not try to insert ABBA phrase where, and try to construct the offer concerning both a subject of the text, and the maintenance of a key phrase. "You love transfers about …", "Your favourite books about …", "After work you sometimes run in …" - such phrases can be inserted practically into any text.