As the Internet became very popular, it led to development of the websites. Very big variety of various projects is provided to networks, and all of them compete among themselves. All webmasters try to select somehow the websites among others. It leads also to the fact that qualitative resources in which all moments are thought over are created. And, of course, such projects are popular. If not to be engaged in improvement of a usability, the person rather just will not want to be on the website. It will find similar which will look it more beautiful and which functionality will be much more convenient. Therefore today it is very important to study a usability not to lose traffic.
Structure
The structure of the website is important in advance, the more bulky website, the more widely and zaputanny the functionality, the is heavier to users. And all this is reflected also in positions, people leave a resource more often, reducing behavioural factors. Therefore development of the website should be begun just with development of qualitative and clear structure.
Navigation
In many respects this point is connected with previous, the structure also defines how navigation of the user on the website will be executed. Therefore here it is necessary to work in a complex, at the same time studying both structure, and navigation of the website. At the same time everything should be transparent that the visitor knew how to be guided and move according to pages of the website.
Hints
This point is very relevant for difficult services, for example, for online stores. Many elements will be unfamiliar to audience, it is also desirable to explain to people as it is necessary to fill correctly forms as it is possible to make any given actions, other. Here always interactive or simple text hints which very much facilitate interaction with the website come to the rescue.
Text content
Interesting texts are always relevant, but now it is insufficiently simple to state information in the form of texts. Now it is important also correct to make out publications. The fact is that information environment so rich that people just do not manage to acquire everything that is offered and therefore they just ignore the most part of information. How do readers examine publications today? At first they fluently view the page whether they and make the decision on that to pass then to more detailed acquaintance with information or to continue search. Therefore it is necessary to make out texts so that the reader could understand at fluent viewing about what the speech in article will go. For this purpose it is necessary to use headings and subheadings, the marked lists, selections and other. Also it is necessary to make out articles in the form of the small paragraphs easy for assimilation.
Graphic content
Today the Internet became very available so many users are able to afford not only to read texts online, but even to watch stream video. And the graphic information becomes more and more preferable. It is necessary to use it and for promotion of the websites, offering along with text information as well graphic in the form of pictures and even video clips.
Feedback
People trust those websites which are open. If it is heavy to contact owners of the site, then such project will not be able to deserve high trust. Therefore it is essentially important to be open today, giving an opportunity to contact authors of the project. Also well also such receptions when authors of the project accept an active role in public discussions in comments or at forums work.