Fight for the first places in output of search engines carries the name of SEO optimization. The main complexity of process of optimization is that algorithms of calculation of popularity of the website do not advertize search engines. Moreover, these algorithms change constantly and improved. So, you faced a problem: how to display the website in a top on certain requests in the system of Yandex. What to begin with?
Instruction
1. Fill your website with content, to the corresponding requests of the user audience, but not search robots. Write interesting materials for people, you share the facts and opinions which will represent real advantage for readers.
2. Pay attention to uniqueness of content. If you just copy material from others website, you risk to get under a pessimization of Yandex. Professional copywriters and SEO copywriters are engaged in writing of unique content, and a task of the owner of the website is the accurate wording of the specification for them. It is necessary to look for copywriters at the text exchanges or forums for optimizers.
3. Remember the word TIC (thematic index of citing) and work on its increase. TIC reflects ""weight"" and the importance of your website eyes of other websites of similar subject. One of the easiest ways of increase in TIC - to ask the owner of the site, similar in subject, to put the active link to your website. Also purchase of links to your Internet site is widespread.
4. Be not too lazy to create the directory references, useful to your audience, - and put links to resources, authoritative for your site. You can be sure that at least a half of them will answer you with the same as such behavior is required by network ethics.
5. Be honest before yourself and users, selecting a semantic kernel (requests on which it will be possible to find you) for the website. For example, if you are the owner of small printing house which works 3 days a week, - you should not move ahead on demand ""operational polygraphy the cheapest way round the clock"": Yandex will remove your website from delivery after the first complaint of the disappointed user.
6. Give several hours to make a competent site map and the correct robots.txt file.
7. Register the site in subject directories - it will help not only to lift TIC, but also will attract the interest of additional audience.