One of the most successful marketing solutions of the last time is free-2-play a system in games and its analogs on open spaces of network. The idea is that a part of opportunities of service is free of charge available to the user while the remained half requires existence of the paid account with which acquisition often there are problems.
Instruction
1. To receive a premium the account in a game – buy it. In most cases the product strictly separates paid and free users by the only monetary contribution – "purchase a version premium", for example. More such system is applied small casual and India projects which to find can find on large game portals.
2. Use paid functions. The second popular way of receiving "an account premium" - micro transactions in a game. In Steam the brightest representative of this system is Team Fortress 2 where you cannot open any significant functions for money, however using Steam purse, you can buy objects of appearance or the modified weapon for the character. At the same time you receive the status of "the paid user" after the first purchase.
3. On the websites on the Internet "premium" seldom is constant. Most often you pay a privileged position for a certain time (a classical example are file hosting services which give "high-speed access" to limited terms – from day to one month), after which it is necessary to make an installment if all of you are still interested in services of the project.
4. Pay "premium" through WebMoney, a virtual wallet. The user registers the virtual account and puts money through bank or terminals of fast payment of cellular communication there then he uses an account number and "personal account" for money transfer to the address.
5. Payment can is made from the credit card VISA or MasterCard. You will need to enter the card number and to authorize the amount of transfer. However, you should not pay purchases with the card on which there is too much means, in order to avoid fraud.
6. It is possible to pay services by means of the mobile phone. You send SMS on the specified number, from you withdraw a certain sum of money, and in reply send the message with the code which is required to be entered in the field on the screen. This way is one of the most convenient, but also dangerous: swindlers can withdraw the sum where big, than you expect, and the sent code can be non-working.