Mailing of letters online is a remarkable opportunity to keep up correspondence with clients, buyers and all people whom your products or service can interest. In the letter you can tell about the favorable offers, actions, events, competitions. However there is a fine line, having crossed which, you can become a spammer.
Instruction
1. That it was interesting to your subscribers to read your articles, in addition to the ad info fill the mailings with free content, only do not forget to put a name of the author. If desired you can contact freelancers if you need unique content.
2. When you made the text of letters, there is a question as to send them. It is possible to do it manually. The easiest way is to use the Outlook programs. Such way can seem convenient only if in the list of your contacts no more than 30 addresses. Everything that is necessary - it is to make the letter and to select those addresses to which this letter needs to be sent. If the contingent of your subscribers grows, some leave, some are added again, then mailing of letters through Outlook Express or Microsoft Outlook becomes inconvenient.
3. It is better if your mailing is "clever". For this purpose post a subscription box on the website (most hosting providers provide it in the form of a script and the HTML form). On the website the subscription box is inserted by means of tags of INPUT and FORM. Scripts will collect the postal addresses of all visitors who will want to subscribe to newsletter and with a certain interval will send letters. This way is convenient that all process is completely automated, and lists of the addresses are always relevant.
4. Very important point during creation of a mailing group is to send letters to those who are really interested in them. Surely provide point on which the subscriber will be able to refuse further obtaining your letters in the letters. And when such failure will come, at once delete the address from the base. Also do not send the letters too often. 1-2 times a month give the readers important information, having accompanied it with useful data to stir interest.
5. Make your letters short, but capacious that the reader wanted to use your services.