On the Internet millions of pages appear also every day dozens of new. Therefore whatever remarkable, interesting and relevant the website was to attract on it visitors first of all it is necessary to make it noticeable among thousands of others. In most cases people pass to the websites from search engines which analyze their requests and issue lists of the most suitable addresses. Respectively, in order that your website was popular, it should be in the top lines of a top of extradition of the searcher.
Instruction
1. Make the website the first in the searcher a difficult task. There is the whole technology of promotion and website promotion in output of search engines. Among webmasters and owners of the websites she received the name SEO (search engine optimization) – search engine optimization. The algorithms of search engines providing indexation of the websites change quite often therefore any uniform universal method of advance of the website does not exist. But there is a number of the principles which remain invariable.
2. There are two main directions of website promotion in searchers: internal optimization and external. Internal assumes conversion of the website according to requirements of algorithms of search engines with the purpose to facilitate and accelerate process of their indexation. External optimization is a complex of the procedures directed to successful fight against the competitive websites of similar subject.
3. Within internal optimization it is necessary to pay attention to the next moments: uniqueness of content of the website, competently been semantic center including both high-frequency, and low-frequency requests, competent optimization of pages under the main key requests, the correct internal relinking of the website, a clean program code, existence of a site map, correctly made robots.txt file, competently registered meta-tags. About all these key moments of internal optimization on the Internet many materials are written and it is rather easy to find them.
4. It makes sense to pass to external optimization only after all necessary events for internal optimization are completely held, otherwise these efforts will turn back just useless expenditure of money. It is important to remember that in highly competitive commercial subjects the successful advance without financial expenses is almost impossible and the speech goes only about the size of the available budget and efficiency of its distribution here.
5. The main objective of external search engine optimization is acquisition of back links on the website from third-party resources. The more similar links, the your website in the opinion of the search robot is more authoritative. However it is important to remember that not each resource / Internet the site is suitable for placement of the link to the website. It is very important that the donor website was really qualitative resource. Posting the link on the low-quality, zaspamlenny websites (so-called linkopomoyka) or resources of the prohibited subject (a porn, vareznik, crime), it is possible to achieve opposite effect, having received instead of the expected advance penalties from the search engine. Therefore under the links it is necessary to approach the choice of sites especially attentively and not to chase cheap or free offers.