Internal relinking of the website allows to improve considerably positions in search engines. The pages referring at each other increase weight, allow to reduce the budget and to facilitate advance process.
Instruction
1. Define keywords for advance if you did not do it earlier. Let's say the text on the page is devoted to processing of garden trees. You can pick up such requests as "processing of garden trees", "how to process garden trees", "than to process garden trees", etc. Necessary keys can be found on services of Wordstat and Adwords Google Yandex.
2. Make priority. Not all keywords and pages can be advanced in search engines. Some do not bear any important information (for example, the Contacts page), and some demand for promotion of too big budget. Specify pages which need the largest number of links, and then reduce this indicator.
3. Find pages on which it is possible to put the link. For this purpose it is possible to use search from Google. Come into settings and select "Look for only on the website (link)". Enter the necessary request and look at results. Maintain them in the separate file and continue search. Do it until you pick up suitable options for each page.
4. Decide on optimization of structure of the website. For example, your website is devoted to cookery and you have a heading "Soups". As this keyword has big rate and the competition, on it it is necessary to put more links, and on specific recipes less. It is better to draw schematically from what pages you will put down internal links.
5. Pages which do not need to be advanced in search engines are called simple. Important – persons in need in advance. Optimal variant of internal relinking: from simple pages on important and a heading. From a heading on important pages and main. With main on headings and the homepage.
6. Links surely should not be same. For example, you advance the page "how to cook borsch". Use such anchors (names of links) as "the recipe of borsch", "look here", "preparation of borsch". That is, use different variations, it will allow to achieve the best effect.
7. If the budget allows, it is better to use services of specialists who work not the first year in this sphere. Process of internal relinking very labor-consuming and difficult. Besides there is a set of other factors (topicality of the page, PR, etc.) which to the beginner are not so simple for using. Having paid similar service, you receive already ready project which can be advanced further.