Basis of optimization of the website that it was visited by the bigger number of users, creation of "internal" and "external" links is. If you want to raise the rating of the resource and to draw attention to it, pay special attention to rules of arrangement of links.
Instruction
1. Think over an anchor – text contents of the link which should correspond to a subject of the page of the website. If your resource is devoted to cars, then the link conducting on it also should speak about cars, but not about food processors.
2. Do not extend the link – it considerably will complicate a raising of your website up search queries. Also do not use in it too many words separated by punctuation marks. Search engines can consider them as separate offers.
3. Observe compliance of a subject of the link with near reference text. Thereby you considerably will affect the rating of the website.
4. Do not delay process of arrangement of links. The earlier you will place links on the website, the they will "be more senior" and the more often will be browsed by search engines.
5. Try to use as the link the text, but not the image. Text references progress much quicker in search engines, images are used for involvement of visitors.
6. Place references mostly above the page of the website as search engines most often index top part of the page, and lower ignore.
7. Use more "internal" references, that is leaders to internal pages of the website. Thereby you will increase efficiency of the link, and respectively, and the rating of the website. But do not put too many "internal" links on one page and do not abuse quantity of "external". If you place too many "internal" or "external" links, the search engine can consider you the "black" optimizer and will install the filter on your website.
8. The links conducting on pages with the contents, most important for subject of the website, have above others. Thereby the efficiency of these links will only increase.