For the first time the word "hashtag" was applied by founders of social network Twitter to designation of a word or a phrase to which the # character precedes. Shortly hashtags dispersed on all popular world social networks.
Not so long ago the # icon designated a pound sign or a grid. Now this character became so popular thanks to social networks that began to be associated with hashtags.
For the person who for the first time faced hashtags they can seem something strange and unclear, and some can be provided even absolutely useless. However it is worth dealing only a little with their purpose, with convenience which they provide to users, and hashtags will become the irreplaceable tool for advance and search of posts on social networks.
What is # the hashtag?
To understand how it is correct to put down hashtags, it is necessary to deal with an essence of their use. And it is very simple. Keywords or combinations on social networks before which the sign # is put down become available not only to your subscribers, friends and participants of your communities, but also all people with similar interests. For example, if it is interesting to user to learn about the city of Kharkiv, it enters a hashtag of #харьков or #kharkov into search then it will find all publications connected with Kharkiv in search delivery. In this case in search results all posts of users which specified a hashtag in the data writings will be available.
Recently hashtags gain the increasing popularity and, respectively, increasing number of users begin to use them, as for search of necessary information, and the publication of posts with these links.
How to select the correct hashtag?
To put down a hashtag in the record it is necessary only before a proper word or a phrase to put a # character. The space between a grid and a word does not need to be gathered. If to use a hashtag for a phrase, it needs to be written without spaces, for example, of #ледянойдождь or #ледяной_дождь. Put hashtags it is allowed in any recording location. It is possible to put them in the beginning of a post before the body text, and it is possible to integrate them into the body text harmoniously. The main thing — hashtags should be relevant. Otherwise users will not be able to find records which support them.
You should not overload the published posts with hashtags at all. First, it looks is bulky, secondly, it frightens off users. On Twitter and Instagram it is accepted to use to five hashtags on one record as these networks are intended for visual content in which search by hashtags is key for users. On social networks with the mixed content, such as Facebook, Google + and VKontakte, use of hashtags it is necessary to limit accurately as their large number can be apprehended by users as spam.