Advertizing – the necessary tool for advance of different products and services. The choice of a type of advertizing depends on the purposes which you want to achieve. By means of advertizing campaigns it is possible to solve different problems: it is possible to increase recognition of goods and a brand in the of a market segment, to attract new clients and buyers, to increase goods turnover, to create positive opinion on the company at consumers, etc.
Instruction
1. If you need to tell a wide range of people about the goods and services, about their qualities and characteristics, then image advertizing best of all will approach. Also it is necessary for creation of goodwill of clients to your kind of activity. Therefore image advertizing it is important for such spheres as banking, share and credit institutions, i.e. for for what the trust and good attitude of their clients is the main key to success. But also it will be useful to other fields of activity. Best of all are suitable for forming of positive opinion on your activity external, television, printing (newspapers, logs), banner ad.
2. In parallel with image advertizing it is possible to start the stimulating campaign. Unlike the first, the stimulating advertizing is directed to narrower circle of people, i.e. to those who are your potential client and the consumer, on those for whom your goods or service are designed. Competent advertizing campaign is capable not only to attract new clients, but also to increase and accelerate goods turnover. The stimulating advertizing is the most popular among modern businessmen as often it resolves and still image issues. Especially it is characteristic of small firms as they just have no financial opportunity to start separate advertizing campaigns. The most effective types of advertizing for the solution of this purpose are television, contextual, advertizing on radio and in other mass media. It is also good to advertize the goods and service participation in different exhibitions helps.
3. Even if you are fine with presence of clients, knows a large number of people about you and the opinion at them on you developed positive, then all the same sometimes it is necessary to start advertizing which would help to maintain the achieved results at the high level. For example, it is possible to advertize new goods or service. For achievement of this purpose it is better to select the embedded advertizing in the form of articles and small information reviews on the Internet, newspapers, logs, a mailing group.