Today anyone can create the website. The sites are visited by people, and the more the website has visits, the it is more popular. People follow on the websites the links from other websites, recommend the websites to the friends, look for the websites in search engines. There is one feature which is directly affecting popularity of the website: both people, and search engines give preference to the websites with pronounced subject. For this reason how to select subject for the website, also the school student who recently heard about earnings on the Internet and the experienced businessman wishing to create new online project reflects.
It is required to you
- Any modern web browser.
Instruction
1. Make the list of possible subjects. Use for this purpose the analysis of headings of the largest directories of the websites (yaca.yandex.ru, dmoz.org). The list of subjects will be presented in the form of a tree structure. Reasonably limit the choice of subjects. Select subjects to the second or third nesting level. Do not include in the rubricator such sections of the directory as ""forums"" or ""directories"".
2. Minimize the list of subjects. Delete from the list of subject, creation of the website within which is difficult or unacceptable. If it is supposed to fill the website with own hand, delete subjects in which you do not own knowledge. If for creation of information contents use of work of freelancers-writers is supposed, investigate the market of content on the corresponding subjects and define whether you are ready to buy materials at the existing prices. Investigate the competition in each of subjects. Perhaps, advance of the website in many of them will be very difficult. Delete such subjects from the list.
3. Select priority subjects. View the list of possible subjects of the website. Mark those from them, creation of the website in which will be the simplest, and advance of the website - the most effective. Use knowledge of the competition in different subjects and availability of information content in them.
4. Select subject for the website. Among the selected subjects define that in which your website will be able successfully to compete and bring the greatest income. It is no secret that the click price in the systems of contextual advertizing, the cost of placement of banners, cost of paid links differs on orders for different subjects. On the other hand, for the websites of different subjects on orders also the number of possible target audience differs. For example, the comic sites are visited by both housewives and businessmen, and highly paid lawyers, traffic of such websites can be very big, but the click price in similar subject is minimum. The websites of the legal direction can have low traffic, but the cost of transition of the user from them can reach several dollars. Analyze data on possible traffic of the website, using services of statistics of requests of search engines, for example, of wordstat.yandex.ru. Analyze data on the cost of placement of contextual advertizing in each subject, using data of the corresponding systems, for example, of direct.yandex.ru.