Any, even the finest website in order that numerous visitors could evaluate it, needs promotion. There are three paths of promotion of the website. The first two require attachments: contact professionals or complete the course SEO. The third – free – to untwist the website independently.
It is required to you
- - the operating website;
- - unique content;
- - SEO tools;
- - desire to untwist the website.
Instruction
1. Before clicking "the trigger mechanism" of a raising of recognition of the website, it is necessary to prepare the website for promotion. That is to earn good reputation in network. The reputation of the website for search engines consists of three important components: uniqueness, regular update, SEO optimization.
2. Task No. 1 is "be pleasant" to searchers. It is the only path to increase in rating of the website in search delivery. To untwist the website in searchers, it is necessary to use SEO. But at first several words about content. Content should be unique.
3. Originality and pithiness of content and also its dissimilarity on filling of millions of other websites – pledge of the fact that searchers will pay attention to it and will begin to select in delivery. Therefore the first that it is necessary to make, fill the website with unique content and to continue to do it regularly (the optimum number of the new placed articles – five in a week).
4. Headings and subheadings are key messages for search engines. They should be made out on key requests of subject of the website. Also it is worth selecting the main key requests on the text course. And to carry out internal relinking of pages. Search engines and the more so visitors should find information on the website easily. If on any page the active link conducts, it should be precisely to the page address, but not force to wander on the website in search of the necessary information. For the same reason the pages of the website bearing the main key requests should not be "hidden" deeply – nesting depth at most three clicks.
5. It is desirable to consider the competition. If the similar goods or service are offered by a large number of the websites, to get on the first page in delivery to the "young" website is unreal. It is necessary to find and provide to searchers (and to future visitors) advantages which competitors do not have. On all these preliminary actions 4-5 months are required. Then it is possible to begin accumulation of reference weight.