Each product is in own way unique and focused on the consumer – the same can be told also about websites. But if the specifics of attractiveness of the website depend on target group on which it is focused, then the mechanics by means of which the effect of attractiveness is reached is identical in all cases.
Instruction
1. During creation of the website you monitor copyright compliance. Naturally, it is impossible to fill all website with absolutely unique content – for example, the photos serving as illustrations. But quite really to insert a photo with the indication of a source. As a rule, in this case the author of the photo or a resource from which it was taken will not be against.
2. Make out the website so that it was esthetically harmonious. The effect of harmony should be present everywhere – beginning from arrangement of the text and finishing with animation which on it are used. The weight of files and use of technologies of programming should not strain an eye and distract it from information which is contained on the website.
3. The best way of involvement of target group in addition to direct advertizing of the services useful to it, is the publication on the website of information which can be interesting to it. You can publish as the, and someone else's texts, however at the publication of someone else's texts observe copyright. It is necessary that information was really valuable and useful, otherwise the visitor can not only not become interested in your services here and now, but also potentially be configured to you negatively.
4. You remember convenience of navigation. It should be simple and clear as for those who constantly work with information in network, and for those who in it the beginner. Create such sections as "Site map" and "Search by the website", having provided access to them from any part of the website. Existence of the pages with the absent text and also created only in the test mode is invalid.
5. Surely place contacts and also a feedback form in the available place. The rule of good form placement of contacts at the bottom of the page is considered. In this case the visitor will be able easily to ask you a question regardless of the page of your website on which it is.
6. Do not allow inconsistency between content posted on the website and advertizing banners. Incorrectly picked up color, a form, the size and subject of a banner can forever turn off the casual visitor from your resource.