Website usability - an important component of any large online project. Usually designers perform this work with the purpose of increase in attendance of the website, having visited the website once and having shown sympathy for its design, the user will surely come on it still.
Instruction
1. Follow design
All elements should be the simplest and be combined among themselves - select design, the color scheme and strictly follow it. Do not forget about trends in design and about a combination of flowers - nobody will be attracted by the website with the marsh-blue color scheme with the yellow text on it. If design of your website flat, and you want to place 3D - the text supposedly ""great looks"" - 100 times think - perhaps, it is not as healthy as it seems to you. It is desirable to use the large text in combination with images.
2. Minimize
It is not obligatory to fill all free space with pictures or the text - it frightens off users, creates feeling of lostness and uncertainty. For the news websites it is possible to add ""kat"" - the short text which is shown on the homepage (the full text - according to the link ""read further""). It is less than information - the shape is more pleasant. Agree, it is not pleasant to read white papers (for example, laws) - that they are too long. Microsoft arrived more originally - presented ""Privacy policy"" in the form of normal article (the link - in ""Sources"", is slightly lower than article) on the website. Shortly and it is clear.
3. Integrate
Integrate similar sections of the website in one big, by clicking on which all sections from this heading open - use subcategories, in other words. For example, categories ""Phone"", ""Computer"", ""Server"" and ""Programming"" can be integrated in the heading ""IT"". So it is simpler to user to find what he looks for.
4. Add the hint
If any section of your website it is too indistinct speaks for himself or has a highly specialized subject - add the hint to the link to it. The hint should not be stretched on 15 offers - enough two-three. Do not abuse hints - it violates the second rule of this article. It is not necessary to use the enticing texts and to mislead the user, using allegories, metaphors and other receptions. There has to be something between strict and colloquial style.
5. To advertizing - the place
You should not make 25 paid references to square centimeter of the website. Avoid too bright advertizing, you should not use sharp animation from 2-4 frames. Advertizing should be added somewhere with edge, or static (without animation) between materials. But you monitor that it was not strongly selected - in case of placement between materials it is possible to make it strongly stretched - for example, 600х80 pixels. Remember that the user came for content, but not for advertizing. Explain to him what to use AdBlock - badly, and it steals from you terribly earned money (you do not tell it too sharply - ""You plunder me"". Is not necessary). An excellent example - the article TechMedia (the link is attached in ""sources"") telling about all minuses of this program from Habrakhabr's developers and asking to understand their position.