Banner ad by right is considered one of the most effective ways of promotion of goods and services on the Internet. And the sizes of banners can be absolutely different. Under each case it is recommended to select the corresponding dimensions which will be able to inform potential clients on object of activity of firm.
Classical banner ad represents the rectangular image of a graphic view which is created in the GIF or JPG format. rich media is considered rather new format. Now banners are dynamic and original. Generally they are followed by animation, a soundtrack and are capable to react to the movement of a mouse.
What banner cost depends on
The price in which creation and placement of banner ad on the websites can pour out depends on popularity and attendance of a resource and also on its specifics. To some portals essentially compliance of the image to the sizes approved on the website.
It is originally recommended to take an interest at owners of a resource about advertizing conditions, placing special emphasis on the sizes. It is natural that many owners make contact and with little effort place a banner which differs from the others on dimensions. However it promotes increase in costs of advertizing campaign in general.
The image value, duration of its stay on the website, the place of the block on a resource also have direct impact on the cost of placement of a banner. Some performers include count of hop which is made by means of this media means in the price.
The most successful sizes of banners
If it is required that advertizing became familiar to the viewer, then payment of creation of a banner of 468х60 in size and its placement on long term whereas production of an extension 728х90, though is characterized by bigger visibility will become the best option, but costs rather much and often does not pay off. Sizes 240х350 promote implementation of any graphic task, however has the worst figures of transitions. It can be explained in unsuccessful placement on pages of the website as similar banners are installed in the right column or in left under the menu.
Experienced advertisers to order create usually several options of graphic advertizing to satisfy everything request owners of those Internet resources on which it is planned to place banners. The main thing in similar advertizing – creativity and high degree of memorability at audience. The last is reached by positive and at the same time unusual slogans and also interesting images and light music.
In general, some websites offer package offers when creation of banners of several sizes, their placement in different parts of the website is planned, and the active help in customer acquisition is offered. Providing considerable discounts at long-term cooperation is also possible.