The number of active users of social networks grows, but is already not so prompt as for the last 2 years. According to the conducted researches FOM in 2013 the number of the people leaving in social networks every day made about 40 million people, and dynamically increased within a year.
Social network as convenient communication option
Now growth of number of the registered users on social networks began to decrease. However communication on the Internet still is popular communication option.
Undoubtedly, social networks are a convenient and easy way of information transfer which attractiveness consists in their multifunctionality. It is difficult to meet the person who does not have a page in Schoolmates, VKontakte, Facebook and on other websites. For example, the audience on such website of RuNet as VKontakte totals more than 15 million people. Creators of entertaining resources continuously make to them additions and changes, improving the existing communication option that also attracts users.
On these popular websites the search of specific people and information on them, for example old friends and schoolmates is possible. The Internet allows to save time, to communicate at distance, without the need for an output from the house. Video conference on the entertaining websites helps with communication between people who are separated by long distance. Also considerably text messaging, music and photos between users becomes simpler.
Advantages of social networks
Advantage of websites is that they allow participants to exchange experience and impressions concerning a hobby and hobbies. So, popular resources promote association of adherents in groups on interests. The advantage of social network as communication option also that people from the different cities and the countries can communicate at the same time.
As communication option the Internet is attractive also to those people who on the behavior and character in real life are modest, constraining, clamped. The anonymity of the personality on the Internet in this case promotes manifestation of an initiative at establishment of contact with strangers. For the same reason, social networks are convenient for acquaintances.
By means of social networks the users find news and other information interesting them. Watching movies and rollers also emphasizes attractiveness of such websites. Entertaining websites are storage of necessary information: useful tips and recipes, articles and publications, drawings and photos.
According to forecasts, the entertaining websites will not begin to draw less attention of users. On the contrary, process of communication on the Internet remains convenient and popular, integrating people.
It should be noted that social sites serve as way of information exchange not only entertaining character, but also business. The majority of accounts of the popular websites carries a commercial purpose, being created for advertizing of products or services.
The reasons for which users delete pages on social network
Carry to the reasons for which the user decides to delete a profile from social network such as:
First, social networks and virtual space in general, take away a large number of time. So free time, and sometimes also working hours, are spent for useless hobbies. Besides, social networks cause real dependence.
This circumstance is proved by the held testing in which the polled respondents confirmed that they feel lonely also sad when there is no opportunity for an output in social network.
Secondly, in the majority, social networks stopped being the means of communication long ago as they are positioned, and already became information sources. The user looks for communication and entertainment on social network, but content on all websites and groups, as a rule, is duplicated. Thus, it becomes uninteresting because the user for himself does not find new and useful information.
Thirdly, the amount of commercial information grows in social network that also prevents to use social network as entertainment. On the example of such social network as VKontakte: every day to users invitations come to groups which suggest something to order, buy, try at them. Such invitations have persuasive character because pages robots send commercial information while the user came into network to distract: listen to music, watch the movie and another.
Fourthly, the number of malefactors who crack pages of users grows and use them in the purposes, for example, for spam sending or deceptive actions. The set of pages - robots is created, also many users find out that someone copied their these pages, thereby created "fake". So, the social network stops being for the user safe, and he is afraid to store on it personal information.