Search algorithms develop, seek to satisfy any request of users and to report results the most relevant. If it was possible to look for only text information earlier, then more and more different content types are involved today. Search by pictures becomes more and more convenient, also search by videos is connected. Further the given trend will be saved so those webmasters who will learn to optimize as much as possible content types further definitely will be able to benefit.
At first it is necessary to remind all webmasters that any information of the website, whether it be text or graphic, should be unique. The same rule concerns as well images. Of course, it is much easier to use images which are already present at network, however further such pictures precisely will become a burden for the website. The best results in promotion manage to be achieved only thanks to a qualitative unikalization of content including graphic. Therefore it is necessary to place only unique pictures.
But how search by pictures is executed? Actually search engine is not able to recognize that is represented on the picture, but can consider the byte code. And here thanks to the byte code the uniqueness is calculated. But the meaning of the picture a search algorithm is not able to be recognized.
When the user executes search by pictures, text information is considered here. At placement of the picture the webmaster can specify several parameters:
- name of the file of the picture
- the description of contents of the picture in the alt tag
- the text which surrounded the picture
These parameters are used by information search in images in search engines. And if here to use certain keywords, then it is possible to increase chances that the image will be shown by the necessary keywords. Therefore it is necessary to approach competently the indication of a file name of the picture, more precisely, than the link to the graphics image and also the alternative text.
As for pictures, they are very useful also to users. It is much better not to describe something discussed, and just to show it visually in the form of the picture. For these purposes it is also necessary to use images.
Pictures are more attractive type of content for users, they more visually and brightly show what the author wants to tell. If it is competent and to the place to use graphics images, then it is possible to improve attractiveness of the website considerably. Therefore many webmasters and bloggers constantly use graphics images to diversify contents of the projects.
As for search by pictures, by optimization of the image it is possible to attract additional traffic. The fact is that pictures are not capable to give good gain of traffic, but here they precisely can add the main flow. Therefore you should not hope that, having optimized images on the website it is possible to change inflow of traffic cardinally. But though it to make and it is impossible, but it is possible to add not bad attendance with traffic from search engines thanks to optimization of pictures.