The slang of social networks daily is replenished with new names. And if many of them, such as "group", "page", it is possible to understand, even without using daily VKontakte, then some names make think for a long time. One of such – the fashionable word "public".
The public is the reduced name from the term "public page". Users of social network who subscribed to such page are called subscribers of a public. Initially on social network "VKontakte" there were only groups – communities which brought together people on interests. In such groups it is possible to create subjects for discussion, to post a photo, video, music and documents. It is possible to write some news or short wall posts to them, to attach pictures. The public is, in fact, derivative of group, but the facilitated character, a format of such mini-blog for everyone.
For what the public is necessary?
The public costs on intersection of full-fledged group with several open subjects in which users express the opinion on something, discuss, share impressions, and twitter on which only short messages and pictures are available. A main goal of a public – information: as soon as possible to tell the visitors about an interesting event, to share news. The format of a public is convenient that anyone whereas groups can be closed can come into it. Therefore the public is also called the public page – it is open for all.
The main place of a public for information transfer is its wall. Here any more subjects are not of such great importance for discussion. And in general the public mostly is created not for discussion, and for reading information or contemplation of pictures and comics. In publics as well as in groups, it is possible to transfer to a wall of record or video. On some public pages there are open comments, but not in all. The second place is allocated to subjects for discussion in publics – they can be seen in the right saydbar where albums with photos are located.
Dissemination of information in publics
Information among users extends not only through a public wall, but also through reposts of interesting news by other users or communities. So through pages of friends or other groups those users who never heard about it also can learn about a public and did not even look for information through search. It allows the public page to interest in the increasing and bigger number of people, becoming popular. All this is feasible only if on the public page information relevant, useful and interesting to users is displayed.
Publics are displayed on the page of each user under its photo. Five the most popular of them are constantly in full view of other users who can visit the page to friends and acquaintances. For holders of public pages the additional benefit before groups consists in it: their community appears in full view of other users and on an equal basis with reposts brings for them additional subscribers.