The concept "blog" was included into the Russian speech almost along with an opportunity to create network diaries. The page on which other users can read and comment can be both on the autonomous platform, and on social networks. Those who created to themselves such logs began to be called bloggers. Over time blogs became much, and they formed a blogosphere.
The very first blog it is considered to be a page of American Tim Berners-Li. It appeared still in the early nineties the last century. It was valid an innovation. Everyone who came there could not only read news, but also write the opinion on an event and, in turn, report about something interesting. The new form seemed so perspective to the computer companies that they seriously were engaged in development of platforms where everyone could create the personal small website who has an Internet access. This idea also formed a basis for social networks, Blogger became first of which. The vast majority of modern blogs exist on hostings, specially allotted for this purpose. Each user, depending on conditions of the site of placement, can add text messages, photos, audio and videos. Opportunities at combinations of blogs are different, and the appearance of the diary depends on the engine of service. In certain cases the user can independently select option of execution of the page from several offered. There are also platforms with appearance of pages, uniform for all. The blogosphere continuously develops. Each developer tries to give to the clients as much as possible opportunities. It was first supposed to place only text messages. Then photoblogs, video blogs and also multifunction platforms began to appear. There was an opportunity to monitor updates. Messages about new entries in the blog, interesting to you, or about comments can be received on e-mail or the mobile phone. Users create to themselves such diaries for various reasons. To many people such websites as "Schoolmates" or VKontakte allowed to find old acquaintances with whom communication was lost long ago. Others - looked for long ago opportunities to publish the creative works and found it, having created the log. Everyone had a place where it can freely express the opinion. Over time individual pages began to be used also in advertizing and political goals. For example, for representatives of firms and public authorities the communication through blogs gives the fastest and effective feedback. Blogs for self-education have huge value. Network diaries are kept not only by certain bloggers, but also schools, the universities, scientific and creative communities. There is an opportunity to come into contacts with those who are engaged in the same type of creativity or the same science. Modern platforms allow to create communities on interests, to invite in friends and many other things. In thematic communities of "LiveJournal", VKontakte and other social networks, huge information volumes on various issues are saved up. However the websites of a blogosphere have also not really positive sides. They, for example, give the chance to mask under other person or to provide themselves the fictional character. It will play a positive role or negative — depends on the user's purposes. One it provides additional chance to self-fulfill, for example, in the creative plan. But also abuses are frequent. The popularity of blogs allows and to throw not always the accurate information necessary for some political force or a certain firm. Therefore any socially important or sensational information needs to be checked on other sources. The blogosphere very strongly influences life out of the Internet. It not only very fast way of information transfer. In blogs scientific and creative discussions are conducted, programs of future concerts are formed. Emergence of such communication option allows to reduce considerably time which was required for the edition of the book or the organization of an exhibition, a conference or a community work day earlier.