SEO optimization is intended to lift the place of the specific website to which it is applied, in delivery of results of search engines. For its implementation use internal and external mechanisms.
SEO value
The abbreviation of SEO is decrypted as Search Engines Optimization that designates set of measures for optimization of parameters of the website under requests of search engines.
The main task of SEO optimization is to attract visitors on the website on key requests in the search engine. In order that Google, Yandex, Mail.ru, etc. issued links to your website among the first in requests users, it is necessary to observe the following main requirements.
In the text of the page where you want the user to come, the number of keywords and phrases, that is those phrases according to which users look for your product or service on the Internet has to be more certain. The lack of klyuchevik can lead to the fact that potential clients will not be able to find your website. At the same time their too big density is badly perceived both by readers, and search robots.
The text on the page should be "for people", that is should be written competently and coherently. Search robots can downgrade the websites which content (text filling) peresyshchen keywords and phrases with the broken grammar and syntax. So, and the place in delivery of results will be lower. It reduces a possibility that the potential buyer will notice your website and will make a purchase.
On your website should keep links with many Internet resources. It is criterion of authoritativeness of the website that also influences a position in output of search engines. To raise a ssylayemost, it is necessary to register the website in different directories and ratings, to publish articles with links to the website on noncommercial resources, blogs, forums.
SEO copywriting
The main instrument of search engine optimization of the website is its content. Professional copywriters that filling of the website answered such purpose as work on it:
- providing information to target audience which they looked for, in a form, convenient for perception (text volume, color of background and font, the size of letters, division into paragraphs and the marked lists, etc.);
- advance of an Internet resource on certain requests in search engines (the use of key phrases in the necessary quantity, in the right place of the text and in the necessary word form);
- ensuring conversion – motivation of readers to necessary action (purchase, a call, the letter, registration).
All these actions belong to so-called "white" advance. Enter mechanisms of "grey" or "black" SEO: satiation of the text key phrases, creation dorveev, filling of the page of the website with key phrases of very small print under background color, etc. These manipulations with results of search delivery can lead to sanctions of search engines.