Each webmaster and the optimizer wants to know by what rules search algorithms work. And though information on rules of optimization of the websites is enough on the Internet, there is a mass of SEO blogs, but up to the end not it is clear algorithms of search engines how exactly work. But there is a number of rules, conforming to which it is possible to raise considerably website positions on the necessary keywords.
Let's understand what websites leave in a top.
When calculating positions the mass of different factors is considered. First of all, the popularity of a resource is considered, the more often people visit the site the more authoritative it is and the above there have to be its positions. From here the simple output follows that it is necessary to attract traffic to increase in positions first of all. At the same time it is necessary to focus not on traffic from search engines, and on alternative sources. Posting online links it is possible to involve additional inflow of visitors.
Besides links are considered also when calculating positions of the website. This rule works for a long time, and despite frequent statements of certain optimizers of the link will maintain the relevance still for a long time. If to consider that representatives of search engines sometimes speak on gain of influence of behavioural factors in a ranging formula, it is necessary to notice that now only Yandex uses exclusively behavioural factors when calculating positions of the websites and only commercial subject. For other resources still reference weight remains an important indicator for search engine optimization.
However when forming reference weight it is necessary to look for only the qualitative websites, now the quality of links plays a key role. Now high positions due to a large number of low-quality links will not turn out to win it will not turn out any more. Fault to all besides behavioural factors, search engines define now how often people click links and the more often it occurs, the link has more weight. Therefore those links which nobody uses just are not considered when calculating positions.
Behavioural factors became very important today. Now for optimization of the websites it is extremely important to do a resource to the most attractive and interesting to people. The fact is that even if the resource will have high rates of TIC if there is a set of external references, but at the same time bad behavioural factors, then to be beaten out in a top it will not turn out any more. Therefore it is important to work on improvement of quality of a resource and to be guided not by search robots, namely by living people, by the audience.
When calculating positions also internal factors, such as structure, load time of pages, relevance of the title and description tags, existence of a photo and video of materials, social widgets and other are considered. A calculation formula of positions of the websites very difficult, and not necessarily her nobility for successful advance of the website. It is rather simple to work on attraction of traffic, and positions will grow automatically.