In case your choice of business has fallen on production of ware, then before you two opportunities – or to transfer it to outlets, or to open the department. In principle, nothing prevents you to go both ways at once, besides, they have identical start – promotion of the brand and drawing attention of the public.
1. Think over features of your ware. If no features per se are available, think up them – it can be unique design, the drawing, type of material, durability or manual production. Options the set, your task is to find and assign its own "counter" to the ware.
2. Open the website on which it will be possible to get acquainted with all model range of your ware, to look both at photo, and video of ware, the presentation of properties, check of properties in practice. Make the website the most convenient, specify separate by that for wholesale and retails.
3. Hold negotiations with specialized shops on delivery by it on realization of the ware. Initially, while you have no reputation, it is necessary either to dump, or to overestimate commission charges, but it only till that time as people will begin to learn your brand.
4. After you have made the brand of ware recognizable, safely open the department. Accompany this event with extensive advertizing campaign and discounts for the range to attract as much as possible buyers.