The market research plays a large role in business development. With its help the experts can predict growth of level of demand for the next period and make the strategy of firm more effective.
Instruction
1. To make the qualitative questionnaire for a market research and to effectively apply the received results in work, initially define your purposes. The structure and the maintenance of questions depends on goals and tasks.
2. The questionnaire for a market research consists of several blocks. In the beginning there are personal data of the respondent (a sex, age, education, work, etc.). This section is very important since it allows experts to define to what category of clients the person belongs (to target audience or so-called "casual" buyers).
3. Further turn to the questions showing how long and how well the person is familiar with an object of research (goods, service, a trademark). The majority of questionnaires consist of questions and the offered possible answers. Existence of options allows to facilitate considerably verification process and saves the researcher from need to make out not always clear handwriting of the respondent.
4. In the following section arrange the questions which are directly connected with a research objective. For example, if your task is to find out how to drive up demand for goods of this trademark, then formulate a question so: "What aspect of activity of our firm you would improve?": A) Quality of products; B) Level of service; C) Range; D) Another ________; In this block it is important to give to the consumer the chance to express. It will help you to receive the most reliable results.
5. If the questionnaire is filled by hand, then previously fill out it. In the course of answers to questions you will see own defects (too narrow fields for answers, very small print, not precisely formulated general questions, etc.).
6. You watch that it was a little questions, differently the respondent, having seen the extensive list, can emphasize answers at random not to spend a lot of time. Formulate questions briefly, accurately, clear and unambiguously that the person understood their sense at once and chose the suitable answer.