Superfood – that it, natural food with a unique set of vitamins and minerals or the next marketing mix in the sphere of the food industry?
Superfoods it is accepted to call natural vegetable dietary products which have to form the basis of the balanced food. The advantage of such superfood consists in considerable concentration of vitamins and minerals. Unlike dietary supplements and the drugs superfood specially isn't developed and is completely organic product anywhere.
So-called superfoods are grown up by many people already dozens of centuries and by right are considered as the real natural gifts. Including them in the daily diet, the person will receive the main nutritive matters and will raise immunity. Very often superfood is associated only with exotic from what its appeal in the opinion of inhabitants of northern regions only grows. This general delusion is actively supported with modern marketing specialists who try to popularize expensive overseas delicacies. Actually, on each continent it is possible to find own budgetary analog practically of any superfood.
It isn't obligatory to order online the well-known berries of an assaa in hope to receive a shock dose of vitamins. On the structure bilberry and raspberry don't concede to them at all. For completion of a reserve of vitamins of group B it is possible to include nuts in the diet, but not to buy the advertized spirulina. Marketing specialists hold back that ancient African tribes and Asian long-livers ate special berries, roots and herbs only because they had no other food. And their alimentary system was forced to adapt at the genetic level to such specific diet that can't be told about the stomach of the western person which got used to the processed food. None of scientists and nutritionists can give a guarantee that exotic viands will equally well be acquired and won't cause allergic reactions in inhabitants of northern and southern regions.
Thanks to the fact that superfood mostly grows in the remote and remote corners of the planet its price is most overstated. Such products are presented as unique and scarce that creates an additional rush among followers of a healthy lifestyle. However there are no significant scientific proofs about advantage of superfood. The most part of researches is conducted on animals or has too small sample of people for removal of any positive conclusions.
With confidence it is possible to tell that the dried-up berries delivered from far away have no significant amount of vitamins and antioxidants. For completion of standard daily rate of minerals it will be required to drink not one liter of juice from goji berries (a derez or in common people "wolf berry"). At the same time the same blackcurrant or apples have ten times more vitamins. It is impossible to tell that berries of an assaa have the rejuvenating and fat-burning effect. In all berries, anyway, there are antioxidants and to allocate some some of the general background and to establish on them exorbitant price simply unfair.
The well-known seeds of a chia are especially loved by vegans for existence in structure the Omega-3 of acids and calcium. However contains in walnuts and linen sunflower seeds of alpha and linolenic acid not less, and sesame with confidence is in the lead among all vegetable and animal products on the maintenance of Ca. Overseas seeds of a kino can be replaced with ease haricot and buckwheat. And the last differs in bigger nutrition value, than the advertized superfood. The guarana also has more available analog acting through tea, coffee, a cacao beans and bitter chocolate. Some nutritionists not unreasonably are afraid that the spirulina may contain toxin the microcystine capable to cause failure in work of internals.
Very often marketing specialists invent beautiful stories about origin of superfood and healing of patients. However it no more than legends in which many continue to trust, without thinking that the usual sea-buckthorn is actually more effective than Nonie's juice.
Not less the moment with quality of the delivered superfood confuses. Under the guise of the Peruvian cacao beans which grow in wild conditions the suppliers can offer the crude industrial product processed by pesticides and dangerous to the use without obligatory heat treatment. Therefore the inscription organic on packing with food isn't always appropriate and safe.
Laudatory responses of doctors, specialists in the balanced food and the ordinary people who are daily using superfoods can be only a consequence of effect of the placebo widespread in the medical environment. Besides in everything, and especially in number of the used vitamins and minerals, the measure is important. Gipervitaminoz can be much more dangerous to an organism, having caused the severe intoxication.