Any expert in the sphere of sales will tell – it is much easier to sell goods, than service. The service represents something intangible, with unproven effect and to convince the client that it will really benefit, getting service, it is much more difficult, than to show it to good effect ready. However, if the nobility as it is correct to sell services, then it stops being complexity.
How to learn to sell services?
To learn to sell services, it is important to understand several basic principles on which such sales are based. First of all, treat them:
- It is important to sell not service, and a product. That is not those actions which are made by you and those benefits which will be received by your client. For example: not you get advice from the expert of top-class, and you will be able to resolve any problem of all for an hour by means of the expert of top-class.
- As it is possible present in more detail the list of benefits which will be received by your client, addressing you. Not that you can offer, and why it is favorable to it to use it.
- On sales of services especially important indicator – existence of positive reviews, letters of recommendation from clients, the developed portfolio with concrete results.
- For sale of services it is important to develop such source of sales as gossip hotline. Qualitatively performing the work, you will achieve that clients will bring to you other clients.
- It is simpler to sell services in a complex, offering the client multilateral benefit.
Having mastered these basic rules, you will be able to decide on the necessary equipment. A lot of things depend on what services you decided to sell, for finishing works there will be one specifics, and for business consultation – absolutely another.
How to sell service on the Internet?
Let's consider narrower sphere – how to sell services on the Internet. Besides accounting of the previous recommendations, it is worth paying attention and to the following:
- You surely have to have a qualitative website with a possibility of acceptance of payments, feedback and responses of happy clients.
- Besides information strictly in fact, surely include about the informative, optimized articles which will help to find your website to different interested persons.
- Use opportunities of social networks - on their base it is possible not only to create communities where you will tell about the services, but also to come into contact with potential buyers.
Selling services on the Internet, you should not forget about mailings, contextual advertizing, placement on various bulletin boards and forums. All this will allow to become your brand to more popular and recognizable, and your services – demanded.