Lilian Vernon one of the few millionaire female who achieved success and wealth. This woman became history of business America as the successful businessman with non-standard approaches to development and business.
Lilian Vernon began to work in 14 years. And already, being a wealthy and successful woman, Lilian Vernon told that she low-paid work at teenage age played a significant role in her future career of the businessman. This work (the ticket collector at movie theater and then the shop assistant in Ledentsy shop) taught her to communicate from any sort people, not to be afraid of public, by means of this position it overcame the congenital shyness.
In 1951, at the age of 23 years, being a young pregnant housewife, Lilian decided to find a side job for the growing family at home. She thought up to open the firm which is engaged in trade of small goods by mail. Without knowing anything in this field of business, she relied only on the intuition. The genius of its still home firm was that she offered customers the personified various products which wished buyers and which were not in one gift shop. In case the goods do not suit the customer, its firm guaranteed a 100% refund. Such rather courageous and even naive approach to business instantly made for it profit. Here having so bought goods (purses and belts) for 2000 dollars and 500 dollars having spent for the announcement in the newspaper, she offered buyers the small products and free personalized registration as a gift. And in the first 3 months Lilian Vernon got a job orders for 32 thousand dollars!
Vernon was enraptured with such success and began to advertize new goods – personalized bookmarks for books to check whether there was it just single good luck for the first time.
New goods it was sold twice more, than the first time, and Lilian Vernon understood, she opened new, still nobody a novel niche in post business.
In three years after the beginning of work, Lilian published the first black-and-white catalog representing her gifts products on 16 pages. By means of the idea of mailing of catalogs on the addresses of real and future customers, its Souvenirs Vernon came to annual income in 150000 dollars.
By 1965, business activity of Lilian was at rather high level that promoted creation of the Lillian Vernon Corporation company. In 5 years after opening, Vernon's company reaches income level about one million dollars a year. Such phenomenal success of Lilian Vernon is obliged to her enterprising character and a sensitive female intuition. Lilian Vernon never considered that her business is a work and a way of enrichment, for her all its activity was passion and meaning of life. Throughout all business activity Lilian Vernon adhered to moral and business installations and beliefs which lifted it on Olympus top.
According to Lilian Vernon to achieve success in life it is necessary to adhere to the following principles:
- Always allocate time for yourself and the family.
- Surround yourself only with the best people.
- Be ready to take the risk.
- Do not do everything – charge to others.
- Be open for the new ideas.
- Do not spend money more, than it is provided by the real budget.
- Keep debts always under control.
- Be not obsessed with the mistakes and failures, in detail study them and move further.
- Be not afraid of computer technologies.
- Fall in love, what are you doing and what you sell.