Of course, expensive children's things are in demand. However, those who can afford it – the people having stable income above the average of level buy them. But here the reasons for which they prefer to pay dearly are different.
Quality
Some not without the bases consider that the qualitative thing cannot cost little, and prefer to pay high price for the sake of acquisition of clothes which are not deformed, will not fade and will not creep away after the first washing; toys which the child will be able to play without risk to break them or to be wounded; a carriage in which to the kid it will be for certain comfortable. "The road – means qualitative" - such people believe.
Environmental friendliness
More the aspiration to buy ecologically safe goods manufactured of natural materials for the child is other reason to pay. Such parents think, first of all, of health of the child.
Quite often the prices of what goods are artificially overstated.
And it is valid, after information on poisoning with the dyes applied on cheap toys flowing from media; the diseases caused by cheap synthetic fabrics, careful mothers and fathers prefer to overpay, than to risk health of the child. And the what clothes, what toys and other goods meeting increased requirements of environmental safety are much more expensive. "The Toy Store has to be safe" – supporters of a healthy lifestyle are convinced, and this aspiration generates demand for expensive, but ecologically safe goods.
Durability
Other parents consider that expensive things will serve longer cheap, and younger children will be able to use them. Thus, buying more expensive "equipment" for the firstborn, they save on acquisition of things for the second, and it is possible, and the third child. But even if the successor in family only one, is an essential difference whether he carries by the clothes at least during the season, or in few weeks it is necessary to buy replacement. The kidswear has to be according to them convenient and reliable. "We are not rather rich to buy cheap things" – the motto of such parents.
Prestige
Of course, there are also such parents who owing to the social and financial position just are not able to afford to dress the child in cheap consumer goods. It is a question of the status, prestige, and it is frequent also pits. Such parents prefer to get for the children things of the known trademarks, designer dresses. They are simply forced to do it: it is impossible to imagine the son of the owner of solid major company or the daughter of the popular "star" appearing in public in the Chinese or Turkish suit bought in the market.
In practice such attempts to live look miserable and ridiculously beyond means.
Though it is possible to refer to this category also the people who are quite able to afford to put on owing to the status more modestly, but persistently not wishing to do it. It seems to them that expensive things including acquired by them for the child, will bring closer them to "powers that be", will allocate "average people" from gray society. The motivation of such parents ready to spend all the monthly income for the next suit for the beloved child is not too clear.