Information rules the modern world. Every morning millions of people turn on the TV, radio, newspapers buy and visit the news websites for the only purpose to learn what occurred new in the world until they slept. News became today drug without which it is almost impossible to exist. It is no wonder that creation of news became one of the main ways to draw public attention to itself and to influence on it.
Instruction
1. Today any business is already impossible without daily news flow. It is not simple any more informing people on the taken place events, but also a way to declare oneself, advertize the goods or just to draw attention. However in order that news fully executed the assignment, it should be correctly made and given.
2. Any qualitative news begins with information occasion, that is an event or the phenomenon which will become its basis, a plot. And practically anything can act as such information occasion: hot topic of day, interview with the famous person, selection of the interesting facts, story about a significant event and many other things. It is important only that this information "clung" attention, excited interest.
3. That news really caused curiosity, it should or report something new, or mention emotions of people. And it is much simpler to create the second option, really non-standard events occurs not so much. Often the large companies and public persons should invent literally different news to draw to themselves attention to media.
4. To create good news, it is important to remember that it should have a bright, intriguing heading or the announcement. At a modern surplus of information it is not so simple to draw to itself attention of people, it is even more difficult to hold it though for some time. The intriguing announcements act as a fishing bait on which the consumer "pecks". If news is published in printed form, then the heading becomes its main "signal light". The he lakonichny and more brightly, the is capable to attract bigger interest.
5. The form of submission of information is of great importance. Good news should look objective even when it reflects a position of the specific organization or group. The impartiality of statement always causes a certain trust in the reader and increases authoritativeness of the edition in his eyes.
6. The last, but from it not less important the rule, – news should be freshen. What took place yesterday or the day before yesterday is not new any more, this past. Perhaps, time does not move as quickly anywhere as in media, each slightly outdated information is immediately succeeded by a flow of new. Therefore if there is a task to draw to itself media exposure and societies, information occasion always should be relevant.