Texts are optimized to increase their attractiveness for users of search engines. What secrets of successful optimization of the text? How to receive the text which will bypass the competitors?
Instruction
1. Be defined on what key phrases and words you will advance the website, i.e. be the semantic center of the text. It is also important that 2-3 keywords were in the first paragraph of the text.
2. Break the text into paragraphs, do subheadings, supply the text with thematic pictures. Consider density of direct and indirect occurrences of key phrases, "nausea" of the text and other parameters of optimization.
3. Make simple and clear klyuchevik, highlight them in bold type if they are read by people, and not just search robots.
4. Use groups of similar keywords. The most available tools for search of key phrases are ― Yandex.Wordstat and Google AdWords. Make separate advertisements on each group of keywords. Do not include all keywords in one text.
5. Create the unambiguous promotional offer. That is the advertizing text should be accurate, without "water", the user should understand that he will be after he clicks on the link.
6. Specify the correct URL. The user should get in search result directly on that page on which detailed characteristics of the offer are described.
7. Call users for commission of immediate actions. For example, it is possible to point to a limited number of goods in a warehouse or on action of short-term discounts and actions. Potential clients become more active on condition of existence of a limited number of time for reflections.
8. Be guided by the audience ready for purchase commission. The text should be focused on people who want to make serious purchase, but not on those which look for the smaller price.
9. Test the texts. Make an experiment with several different types of declarations to understand what type yields the best result. Select such declaration which receives the maximum number of responses, and start it in active work.